GGWCup Europe / Copenhagen

GGWCup Europe / Copenhagen May 14

Thirty teams will set out to play for the world they want.
You are invited. Free admission.

In order to change the world, we're changing the rules. Because if we are going to reach the Global Goals by 2030, we need to release all of our creative and innovative energy.

The Global Goals World Cup is an alternative football tournament that creates community, inspires and engages women from all over the world. In Copenhagen we are creating this one day football celebration in partnership with beautiful partners.

And you are invited to join.

We transform the urban arena by the BLOX building into a large football arena including playful space spaces for audience, music, food and talks. Our host DAC has since 2008 been supporting the UN network Global Compact and is the meeting place for architecture, design and urban culture in Denmark.

All teams qualify by choosing and creating an action plan on how to work with one of the 17 Global Goals. The winner will move on to the finals that attracts great attention from both famous ambassadors and media  during the General Assembly of the United Nations in New York. 


Highlights & Schedule

Bring your kids, family & friends for a free beautiful and festive day of women’s street soccer mixed up with great atmosphere, flea market, activities, foodtrucks, bars, entertainment, music AND free entrance to the brand New Danish Architecture Center - DAC BLOX.

3.30PM - 8PM Rita Blås Lopper Special pop up edition of the famous flea market. Secure your vendors ticket here.
4PM Opening ceremony Introduction of teams, VIP speakers, celebrity referees and #SustainifyMyUniform judges
4.45PM - 8.30PM Games
4.30PM - 9PM Panel talks
9PM Award ceremony & chill party
Food & play all day
Music & DJs
Louisa Nieves & Rikke Bronx 
Exhibition by DAC X Roskilde Festival
: Nutidens forbrug - Fremtidens problem.
Venue / Location DAC / BLOX, Bryghuspladsen 10, 1473 København

Volunteer? Shaka Loveless, Bettina Falk (87 landskampe), Pilou Asbæk, Cyron Melville, Rita Blås Lopper, Michael Falch, Jytte Abildstrøm, Kristian Jensen, Sara Hjort, Emil Lyders and many more have all dedicated May 14 to GGWCup. Please reach out to Simone and read more here.

Download Social Tool Kit - partner and friends

Download Social Tool Kit - Embassy


Welcome to the GGWCup Talk Lounge


16.45-17.30 The Future of Sustainable Fashion

This year GGWCup is played on the eve of the Sustainable Fashion Summit. Recognizing the need to include creativity and expression in the push for innovative solutions. Meet some of the frontrunners in sustainable fashion, and hear their take on where one of the most resource intensive industries is heading. 

MODERATOR Medine Duvarci

Medine Duvarci

Ann Rosenberg, Senior Vice President & Global Head of SAP Next-GenMarie Louise Wedel , Editor ELLE DK – Nicolaj Reffstrup, GANNI – Rita Christina Biza, Rita Blå's Lopper – Stephanie Klotz, C&A Foundation.

Admission is free and space is limited. Join to secure your seat.


17.40-18.40 Sustainable Cities and Green Mobility. What do the politicians say?

Danish Elections are coming up. Where do the different parties stand on sustainability in cities and in the transportation sector.

Talk organised by the green student movement, and the Danish Cycling Federation.

Admission is free and space is limited. Join to secure your seat.


18.45-19.30 SDG's New Standards for sports events and sponsorships? 

GGWCup CPH 2019 Panel SDG's and Sports Events panel.jpeg

The Sustainable Development Goals have created a wave of awareness and commitment to sustainability and social responsibility across public and private organizations. What kind of new challenges and opportunities does this pose for the world of sport. Will (and should) sponsors and funders leverage the sustainable development agenda through sports events?

MODERATOR Frans Hjort Hammer DIF/KMD.

SPEAKERS Hans Natorp Vice President, National Olympic Committee and Sports Confederation of Denmark (DIF) – Gail Gaille, founder of Project Everyone The Global GoalsFranciska Rosenkilde, Chairman of Culture & Leisure Copenhagen – Ronnie Hansen BCW – Ann Rosenberg, Senior Vice President & Global Head of SAP Next-Gen – Espen Gullikstad, Special Adviser to the Prime Minister of Norway.

Admission is free and space is limited. Join to secure your seat.

The global sports movement, and the industry around it, has an enormous potential in terms of contributing to sustainable development. With the world of sports fully on board in the efforts to score the 17 Global Goals, everyone will win.
— Espen Gullikstad, Special Adviser to the Prime Minister of Norway.
The UN Global Goals must be the drivers that are included in very core of an event. This will take the sustainability of an event from being an opportunistic add on to a true and lasting legacy.
— Hans Natorp
GGWCup CPH 2019 Herstory Arena Panel.png

19.45-20.30 Herstory Arena: A new gender equality narrative

What are the voices and images that are missing in our way of speaking of, and seeing sport and the spaces where we play? We have interviewed GGWCup Players about their experiences and translated their voices into illustrative stories in order to create a new arena, which is reflective of the motivations and dreams of women who play. What do we see? What might we change in conventional sports spaces to make room for greater diversity? How are female athletes perceived and portrayed in media and the general discourse today? Does it align with how they see themselves?


SPEAKERS Amanda Vandervort (Head of Fan Engagement Major League Soccer, USA) – Jette Svane, Mooly and graphic designer and creator of the Herstory Arena illustation – Olga Høeg, Arkitekturministeriet – Nina Groes, Boss - Ladies – Khalida Popal, former Afghanistan women national team leader & founder of Girl Power.

Admission is free and space is limited. Join to secure your seat.


It is amazing to see the Women of Europe unite in Copenhagen to play for the world.

Support your team. Make some noise! 

The reason most people never reach their goals is that they don't define them, or ever seriously consider them as believable or achievable. Winners can tell you where they are going, what they plan to do along the wa (1).png

Introducing the #SustainifyMyUniform Challenge

Together with Global Fashion Agenda we are introducing the #𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐢𝐟𝐲𝐌𝐲𝐔𝐧𝐢𝐟𝐨𝐫𝐦 Challenge. So not only do we reward your creative STYLE - we will also encourage all teams to create sustainable uniforms by recycle, up-cycling or using sustainable materials to imagine a future of sustainable sports fashion.

The best sustainable uniform idea is awarded a special prize endorsed by Medine Duvarci, Eva Kruse, CEO and President of Global Fashion Agenda and a panel of high-profile judges from the fashion industry, who are in town for Copenhagen Fashion Summit.


Upcycling is the art of creative reuse. Recycling extends the lifecycle of an item 

To be upcycling is to be taking materials that are already made into products and modify them for different purposes than first intended. Upcycling can also be done on waste materials that are no longer used or unwanted products. Instead of sending them off to landfills or other places, the materials can be used to create new items. Every year we overconsume, but with the art of upcycling we are able to make new items and create new styles without having to extract or obtain new materials. 

With upcycling you can create a different item of an item that was once something else. A scarf can become a shirt, a shirt can become a tote bag. There are a myriad of possibilities. With recycling you are still keeping items from being sent off to landfills, but recycling entails taking an item and reusing it. This could be an item you have worn for one purpose and use it for another purpose without changing or modyfing the garment.

Copenhagen teams, are you ready for the challenge?

Sofie: “Alle kan være med” / “Everyone can join”.  In 2015 we invited women to play in our alternative tournament Do Democracy to celebrating 100 years of women’s right to vote in Denmark. We played in front of the Danish Parlament.

Sofie: “Alle kan være med” / “Everyone can join”.

In 2015 we invited women to play in our alternative tournament Do Democracy to celebrating 100 years of women’s right to vote in Denmark. We played in front of the Danish Parlament.

The GGWCup is the first activist world cup for women

In this 5v5 tournament where sports meet activism you as a player needs to be more than just athlete and sport fan. The winning team are the team that are both the most sensatonal and most creative activists and football players combined. 

  • It’s a 5v5 tournament and teams of 6-8 women play matches that last 6 minutes.

  • To qualify your team have to choose one of the 17 Global Goals and bring it into action.

  • Your team can represent an organization, a company, a country or just yourselves.

  • After each game four points are given: Crowd engagement, taking action for the Global Goals (SDG) as well as your original team style will all be counted as you score points for change.

  • Who can enter a GGWCup team?

  • Women from 18 years and up

  • A Global Goals World Cup team consists of any 5-8 women.

  • To qualify your team must pick one of the 17 Global Goals to advocate for.

  • Free to play. Free to watch

  • The winner qualifies to play in the finals during the UN General Assembly September 2019 in New York.

  • Teams cover their own travel and accommodation.

  • You must be available to be in Copenhagen, Denmark, from 3PM to 10PM on May 14, 2019.

Location / Venue: Danish Architecture Center (DAC), Bryghuspladsen 10, BLOX, Copenhagen.

Join the Facebook Event.

To qualify your team must pick one of the 17 Global Goals to advocate for.

To qualify your team must pick one of the 17 Global Goals to advocate for.

But wait, let’s recap. What are the Sustainable Development Goals again?

In September 2015 World Leaders committed to the Global Goals for Sustainable Development. 17 goals to achieve 3 extraordinary things by 2030. End extreme poverty. Fight inequality and injustice. Tackle climate change.

You can say The Global Goals is the ultimate To-Do list for the world:

  • The Global Goals address worldwide challenges. This means they are for everyone; whether you live in Nairobi, Copenhagen or New York City.

  • Every Global Goals contain specific sub-goals and a plan of how to achieve the them.

  • Each Global Goal is considered equally important and none should be neglected.

  • The Global Goals mutually support each other, helping to ensure that we achieve the global goals by 2030. For example, access to electricity will allow a child to study after sunset. If this electricity comes from a sustainable source of energy such as solar power (goal 7), this in turn will help fight climate change (goal 13) and the solar power industry can support the sustainable economic development of developing countries (goal 11).

  • In order to reach the Goals by 2030, we all need to work together, take responsibility, and remember that even the very small things makes a world of a difference.

The manpower of 1.8 billion people, play a crucial role to transform this from a plan to real action. You and all the young people  will be the ones influenced by success or failure of these Goals.

The European Ambassador Coaches with the Eir Soccer & GGWCup crew.

The European Ambassador Coaches with the Eir Soccer & GGWCup crew.

The European Ambassador Coaches are getting ready to play in Copenhagen

We call this GGWCup the European Edition because half of the team we already know is from around Europe.

This fall we have received a grant from Erasmus+ Programme to invite 12 coaches all with spectacular ideas on how to use and combine sport along with activism to change the world for women.

The European teams are ready and among the teams are women from Ireland, Czech Republic, Austria, Spain, Sweden, Malta, Germany, Romania, Britain, Greece, and Denmark.  

The special programme launched December 2018 in Copenhagen, Denmark.

GGWCup Partnership for the SDGs.JPG

Opportunities for partners

The GGWCup events are as much about enjoying sport as they are about bringing spectacular women together to meet-up, play and make some noise for the world we want.

Since 2016 Global Goals World Cup events around the world have connected women with stakeholders from all parts of society to form plans, actions and partnerships to achieve the 17 Sustainable Development Goals.

  • We have played for the world since UNGA 2016.

  • 3,000 women have already joined the action.

  • 20,000 actions have been taken - some even changed laws.

  • 100+ million media impressions per event.

  • We have GGWCups planned on four continents in 2019.

Read more here and reach out to co-founder Rikke Rønholt on how you’d like get involved.


The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsi­ble for any use which may be made of the information contained therein.

This document has been produced with the financial assistance of the European Union. The contents of this document are the sole responsibility of Eir Soccer/GGWCup and can under no circumstances be regarded as reflecting the position of the European Union.


GGWCup Europe is also build in beautiful partnerships with: