The global sports concepts and programs by EIR
We commit to closing the Play Gap, advancing gender equality and the UN SDG's in every country we play.
Girls and women around the world do not have equal access to sport and physical activity. This challenge is influenced by urbanization, technology and cultural values. Older women, marginalized groups, and women with disabilities and chronic diseases, have even fewer opportunities to access safe, affordable and appropriate programmes and places in which to be physically active.
In partnership, we deliver sports and physical activity programs that activate the groundbreaking potential of every girl and woman as well as sports and play with purpose.
Global Goals World Cup
A world cup for all-women teams promoting a healthy and active world for women. First GGWCUP was in Copenhagen, Denmark in 2015. Our ultimate goal is to promote a more healthy and active lifestyle for women by bringing the GGWCUP to all the 193 countries that adopted the United Nations 17 Global Goals by 2030.
EIR Coach Program
A one-year program designed for female players and educators encouraging gender equality in coaching and focussed on creating teams of the least active women. Certified coaches work to highlight issues such as refugees and displaced people, gender based violence, and homelessness.
Impact League
Impact League: A Recreational League That Combines the Excitement of Soccer with the Social Impact of Activism. The league is a unique opportunity to champion the communities, stay locally relevant and connect globally.
The first test leagues was created in partnership with 130 players, Jordan based Rise For Good, Spanish LaLiga, and supported by Denmark’s Novo Nordic Foundation.
GGWCUP School & GG Impact Games
A play-activist program that ideally will have the school, students and all of the staff getting behind being a physically active school.
With support from The LEGO Foundation, we started the work in the middle of June 2022 in Jordan and will finish May 2023. We are in the third and final work-phase. Read the Executive Summary.
Why we need active women for a healthier world
Imagine a world of more equal, inclusive and connected communities. Where people live happier, healthier and more fulfilled lives. There’s no quick fix to make this vision a reality. But the evidence reveals a multitude of individual and societal benefits. Here is a very short list:
More than three-quarters of working women feel that sports participation helps enhance their self-image.
Girls active in sports during adolescence and young adulthood are 20 % less likely to get breast cancer later in life.
Through sports, girls and women learn important life skills such as teamwork, leadership and confidence.
When a woman is physically active, there is a 98 % chance that her children will be too.
Physical activity has been associated with improved psychological health by reducing stress level, anxiety and depression.
Physical activity can also provide a vehicle for social integration and equality for women in society.
According to the British Journal of Sports Medicine, doing at least 150 minutes of moderate-intensity physical activity per week, would lead to an increase in Global GDP of 0.15% to 0.24% per year by 2050 which is worth up to US$314-446 billion per year.
Proceeds from the sale of the balls will go to the Global Goals World Cup. Thank you for supporting our work.