GGWCup NYC 2019

GGWCup Finals NYC September 25th

For the 4th time we will play in New York City during the UN General Assembly Week

We can present a legendary lineup from artist, royals, disruptors, change makers and innovators. And we are proud to partner with our host SAP Next-Gen who will mobilize citizens and foster purpose-led engagement to enable the world to meet its 2030 targets.

Please click and cheer for the team you believe have earned points for their advocacy for the team’s Goal. Follow the teams on social media: #GGWCup #TakeTheBall #GGWCupNYC2019.


Let's spread the word …

Here's a suggested tweet:

Big ups to all participating teams in the @GGWCup for turning @UN #GlobalGoals into a global movement! We cheer for Team [insert NAME] playing for [insert SDG]. To deliver on the #SDGs we must #TakeTheBall.

Link to more options and Creative Assets and more options.

Teams on Instagram

Formation – @djofnyc | SAP 4 the SDG's – @sapnextgen | Greens – @greens.saudi | FK Lvice Černín (FC Lionesses Czernin) – @mzvcr | Chica’s Girls – @chicas_girls_academy | Goleadoras – @goleadoras | San Diego Soccer Women – @sandiegosoccerwomen | Equality League Enforcers – @equalityleague | Team Believers from – @southbronxunited | Forca Goa – @forcagoafoundation | Long Island Spirit no Instagram | Yellow Ladies – @ceska_posta | Gender Champs – @women_deliver | Hestia – @hestia_fc | Green Hope Foundation – @kehkashan5basu.



Everyone is welcome, and all guests must RSVP via this link for entrance

10AM - 11.30AM
GGWCup Bootcamp for 2020 organizers

10AM - 1.15PM
GGWCup team presentations & workshops

UNDP about their work and presentation work: Boaz Paldi & Nikolaj Coster Waldau

Partner & 2020 organisers lunch * by invitation only
Welcome by SDG Advocate Amb. Dho, Ann Rosenberg & Majken Gilmartin

Doors open for audience

GGWCup Finals Opening Ceremony
by Activist Eglantina Zingg & Actor & UNDP Goodwill amb. Nikolaj Coster-Waldau

Games starts - 15 teams

SDG Advocates Match w. Nikolaj Coster-Waldau as Team Captain and Princess Lara Faisal from Jordan

2.45PM - 7PM
Panel Talks co-hosted with UN Women, SAP Next-Gen, Equality League & Beyond Sport

2.45PM - 3.30PM
Panel: The Fight for Equality
Speakers: Reema Bandar Al Saud (Saudi Arabia Ambassador to the US) - Dorcas Amakobe (Moving the Goalposts) - Christina Lowery (Girl Rising) - Donna DeVarona (Olympian, Gender Equality Pioneer)
Moderator: Mara Gubuan (Equality League)

3.30PM - 4.15
Panel: What It Really Means To Win?
Speakers: Anne-Birgitte Albrectsen (CEO of Plan International) - Judith Williams (Chief Diversity Officer at SAP) - Jihad Bnimoussa (Merit World Morocco) - Aminka Belvitt (Founder of ForUsGirls Foundation)
Moderator: Ann Rosenberg (SVP, SAP Next-Gen)

Team & 2020 Organizers Lunch *by invitation only

4.15 - 5PM 
Panel: Art & play as sustainable development acceleration factors.
Speakers: Rouble Nagi (Artist) - Marian Goodell (CEO of Burning Man) - Kirsten Allegri Williams (CMO SAP SuccessFactors).

5.15 - 5.40PM HERE Meditation

5:45PM - 6:30PM
Panel: Gender Equity’s connection to Cities and Communities (SDG 11) 

7.45 - 9.30PM
PM Finals & Award Ceremony co-hosted by
Shelley Zalis founder of Female Quotient
Kely Nascimento-DeLuca film director and daughter of football legend Pele
Silvio Gonzato, EU Amb. to the UN

Performance by Tam Tam & Athina
GGWCup Trophy Designed by artist Olafur Eliasson

You are invited to join the celebration. And we have a lot to celebrate this year: 4,000 women have played since 2016 and have produced more than 22,500 actions for the Goals - some have even changed laws. 

We will transform the SAP Next-Gen’s breathtaking event space on the 48th floor into a skyhigh football pitch overlooking Manhattan. Alongside the games we will feature panel discussions and a photo exhibition sharing the team’s actions and Goals.

Host GGWCup, UNDP & SAP Next-Gen
Date September 25th from noon to 8PM and chill after-party
Venue SAP Next-Gen - 48th floor

Some of the goals are so big: End poverty, combat climate change. None of us can do this on our own, but all of us together can make a real difference.
— Nikolaj Coster-Waldau, actor, GGWCup referee, and UNDP Goodwill Ambassador.

Dear 2019 NYC GGWCup Participants & Attendees,

Bring a new sports bra to GGWCup and share your love of the game with an aspiring athlete!

The Sports Bra Project is excited to take action for the SDGs as part of the GGWCup Finals in NYC.

Since 2017, The Sports Bra Project has distributed more than 3,000 new sports bras to 23 different organizations operating in 18 countries, including the U.S.

New York-based founder, Sarah Dwyer-Shick, will be playing on the San Diego Soccer Women Team for Global Goal 10: Inclusion and Equality for all Ages and Genders.

One sports bra = One more opportunity to play!

Ideas for Action:

  • Donate NEW sports bras at the GGWCup event on September 25th. All sizes and brands are accepted! Collection bins will be on-site.

  • Request sports bras for your GGWCup players, an affiliate organization or community of girls and/or women in need. (Email Sarah before September 24th)

  • Talk to Sarah at the event about hosting a collection (or distribution) event through your organization!

  • To learn more check out The Sports Bra Project and follow them on social media: Twitter, Instagram, Facebook.


Get ready to play for your Global Goal

A GGWCup is an all-women 5v5 football tournament and the winning team is the team that combines sensational and creative activism with football most spectacular.

To qualify as a team, you have to choose one of the 17 UN Global Goals to play and take action for. On game day, your 5-8 women team will play matches that last 6 minutes. We recommend you hit button and read through the tips and information to help with your registration.

GGWCup NYC 2018: Majken Gilmartin, GGWCup co-founder – Nikolaj Coster-Waldau, actor (Game of Thrones) - Shelley Zalis, CEO, The Female Quotient – Akon, singer & producer – H.R.H. Crown Prince Haakon of Norway – Erna Solberg, Prime Minister of Norway – Ann Rosenberg, SVP, SAP Next-Gen – Victor Ochen, Founder & Executive Director for AYINET – Rikke Rønholt Albertsen, co-founder GGWCup.

GGWCup NYC 2018: Majken Gilmartin, GGWCup co-founder – Nikolaj Coster-Waldau, actor (Game of Thrones) - Shelley Zalis, CEO, The Female Quotient – Akon, singer & producer – H.R.H. Crown Prince Haakon of Norway – Erna Solberg, Prime Minister of Norway – Ann Rosenberg, SVP, SAP Next-Gen – Victor Ochen, Founder & Executive Director for AYINET – Rikke Rønholt Albertsen, co-founder GGWCup.

For partners and collaborators

GGWCups charge people to an extraordinary extent

Whether you’re a national or international brand, NGO, start-up, entrepreneur, agency or social enterprise; we invite you to join the exclusive partner group and get the opportunity to share with a global audience how you will drive progress and already are improving the world in your field.

GGWCup put the power of sports behind the United Nation’s 17 Global Goals. We launched in 2016 with the mission to accelerate progress by giving women from all walks of life and across all regions of the world a voice for their future.

You will join a strong team of partners UNDP, UN Advocacy Group, SAP Next-Gen, Women Deliver, Global Citizen, Project Everyone and like-minded people who value high sustainable investments. 

Reach out to co-founder Majken Gilmartin on how you’d like get involved in the GGWCup NYC 2019.


GGWCup is a Global Goals Week partner

Global Goals Week is an annual week of action, awareness, and accountability for the Sustainable Development Goals (SDGs). And this year it is the largest Week yet with 80+ partners. Reed full press release here.

Launched by Project Everyone, UNDP, and the United Nations Foundation in 2016, it brings together governments, businesses, individuals, international organizations, civil society, and others during the United Nations General Assembly in September to build momentum to achieve the SDGs and ensure no one is left behind.

Find more about the many GGWeek events and calendar here.

The SDGs were adopted by 193 countries at the UN in 2015. Every citizen in the world can hold their leaders accountable to the SDGs. Everyone can also participate in working for the goals in their neighborhood and throughout the world. It is truly a citizens agenda for a sustainable future.
— Prime Minister of Norway Erna Solberg