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Why our Teams Get Points for Mobilizing the Crowd

Mobilizing for the Global Goals
Sport is probably the single most universal source of mobilization in the world. All over the planet, across time zones, religions, social class and ethnic divides, people will gather around TV sets and devices to experience the big moments in sport in real time. We will hold our breath, feel our hearts pound, jump out of our seats and roar! In one, huge, collective human movement. –Pretty amazing when you think about it...

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