Our story
We have reimagined a way of ‘keeping the score’: The Global Goals World Cup
The idea and concept of the Global Goals World Cup (GGWCUP) stands on the shoulders of the thousands of women who have been part of our network and work since 2004, when EIR first started revolutionizing recreational football to inspire women to feel the power of being a team and expanding the scope of what sport can do and who belong in the world of sport.
Since 2015 EIR has pioneered the world of sport by building the Global Goals World Cup and global movement of women supporting each other to break down barriers, lead local sustainable development and amplify their call to action. See past tournaments, teams and partners.
How we play
The GGWCUP is a five-aside football tournament for all-women teams. The teams qualify to play by choosing on of the 17 United Nations’ Global Goals, also known as the Sustainable Development Goals (SDGs).
The teams are scored in four categories: Action, Crowd, Style and Football. Leading up to match day each team champions their Global Goal, and is ranked by the action taken for the Goal on and off the field.
Those awarded not only win a tournament. They amplify their calls to action and create impact, locally and globally.
The GGWCUP was created as the 17 Global Goals were agreed by 193 member states of the United Nations in 2015. Everywhere we play we commit to closing the PLAY Gap, advancing gender equality and the UN Global Goals.
A GGWCUP is a unique experience and program merging the game of football with global citizenship.
About EIR
EIR Org is a Danish non-profit that uses sports to empower people and communities. We have developed the Global Goals World Cup (GGWCUP) concept and run the tournaments together with implementing partners/hosts. EIR also owns and run the sports concepts and programs: EIR Coach Program, EIR School, the GG Impact Games and the Impact League. Each program activates the groundbreaking potential of sports and play with purpose.
At EIR, we believe in the power of play to heal and connect. We stand against war and global conflicts, aiming to make a difference through inclusive sports programs. In our spaces, everyone, regardless of background, should feel safe and connected. Through sports, we strive to build bridges, encourage empathy and cooperation. Our global network at EIR reflects our commitment to togetherness, contributing to a future where inclusivity and understanding prevail.
Our vision
A Global Community fuelled by girls and women, who are equipped with new skills and confidence to build a sustainable and more just future for all.
Our mission
In partnership with others, EIR delivers sports and physical activity programs that support girls and women in their efforts to unleash their own potential.
EIR programs are aligned with the WHO Global Action Plan: 1 billion more active people by 2030. Programs are scalable and can be delivered in any community.
Read the our pledge: Closing the Play Gap
Our programs
Addressing the Play Gap through our sports programs allows girls and women to be physically active and highlights her agenda. The programs are shifting the perception of girls, women and sports.
The EIR Headquarters and GGWCUP global team
EIR Org. is founded by Majken Gilmartin and headquartered in Copenhagen, Denmark. We have an office in Detroit, U.S. and work with a global network of people and organizations who also believe in the groundbreaking potential of sports and play with purpose and are designed to close the global PLAY Gap.
“Never doubt that a small group of thoughtful, committed, citizens can change the world.”
EIR Coach Facilitators
The EIR Coach Program offer a new purpose driven coach and player culture for women.
In 2022 the program was made possible with financial support by Novo Nordisk Foundation and HIKMA Jordan.
EIR teamed up with UNDP to release the official #SDGball, used at every event. Proceeds from the sale of the balls will go to develope our sports program.
Thank you for supporting our work.