GGWCup Prague 2019: "One Of The Biggest Adventures In My Life!"
by Lucie Mádlová, founder of the Association of Social Responsibility & GGWCup Host Partner for Czech Republic.
The whole GGWCup Prague journey had started long before our Prague tournament in 2019.
Gender Equality is not just a phrase for me, it’s the complete opposite. The same access of women and men to sources, human rights, workplaces, health care and more is really essential for me.
At the Association of Social Responsibility, which I had found during my maternity leave in 2013, we are focused on SDGs agenda in its complexity. But football for women? Such a huge and great idea how to prove and show to all audience, that girls and women can do it too. The principle of putting ladies in men’s shoes into the purely men’s world of football had fascinated me.
I had the GGWCup ball in my hand for the first time in 2016 when I was in NYC for Global Goals Week and I saw all the amazing teams playing for SDGs and for what is the most important for them. I was absolutely sure that the world needed this game and we in the Czech Republic definitely need the whole project too. It may seem like an easy decision, but believe me – it wasn’t, because I have never done anything like that before, ever. Sometimes I say that organizing GGWCup was one of the biggest adventures in my life! :)
“I live my life with the motto: There are no limits for us in our dreamed goals, if we have energy to achieve them. ”
And as you can see, the decision was right. It’s not just about to have the best GGWCup team in the world in 2019 (post women Yellow Ladies won the GGWCup NYC 2019 Finals), but now we are preparing the second tournament in Prague which will be bigger, better, and even more educational and maybe European!
The GGWCup is a bright experience, which puts us together in an amazing way. It puts girls, women, and men interested in fulfilling UN Sustainable Development Goals together, which now really matters more than ever before.
About Lucie Mádlová
Lucie Mádlová is the executive director and founder of the Association of Social Responsibility, the biggest initiative of Corporate Social Responsibility (CSR) and UN Sustainable Development Goals (SDGs) in Czechia. In February 2018, she took part in prestige program International Visitor Leadership organized by the U.S. Department of State. The Forbes Czechia ranked her among the Most Powerful Women List in 2019. In the same year, she was named the first Goodwill Ambassador by the Ministry of Foreign Affairs of Czechia.
Host Partner
About Association of Social Responsibility
The Association of Social Responsibility is the largest initiative of corporate social responsibility (CSR) and UN Sustainable Development Goals (SDGs) in Czechia. Within its unique vision, and with more than 300 members, the Association brings together involved parties and it links organizations from the corporate, non-profit, educational, and public sectors to increase their CSR and sustainable business potential and abilities.
Since 2016, A-CSR has been the national ambassador of a major global event Giving Tuesday and as such, the Association has contributed to the culture of donation in Czechia. Since 2017, the Association has been organizing the prestigious SDGs Awards that are a unique way of recognition of fulfilling the UN SDGs in Czechia. In cooperation with its members, the Association brings to Czechia other global initiatives such as Plogging Czechia, an eco-friendly activity combining jogging with picking up litter. As the national partner of the United Nations Global Compact, A-CSR helps to bring to Czechia the global and unique know-how of this world’s largest sustainable business platform within the United Nations.
In 2020 we will continue our collaboration and bring back the GGWCup.