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Press Release. Get ready for the 2nd Global Goals World Cup Finals!

What: Sport meets advocacy in this entertaining street soccer event where twenty four teams of inspiring women from all over the world compete to win the Five-a-Side Global Goals World Cup trophy.
To qualify, each team has led a campaign of advocacy and action for their favorite UN Global Goal, and they compete by a unique set of rules that decides games based on action, mobilization, style and soccer skills.
Celebrity referees, DJ’s and high-level addresses are mixed in with the fast paced games.

The event is hosted in partnership by Danish sports organization Eir Soccer, UNDP, The Permanent Mission of Denmark to the UN, Save the Children, GAIN, UN Women, The Office of the Secretary-General's Envoy on Youth and the NYC Mayors Office for International Affairs.

Where: Brooklyn Expo Center 72 Noble Street, Brooklyn. Entrance between Franklin and West. (few blocks from transmitter park)

When: Tuesday September 19th. 3:30 pm - 10:00 pm
Media Zone from 3:30 at the Expo Center.

Available for interviews:
Game of Thrones star and UNDP Goodwill Ambassador Nikolaj Coster-Waldau,
Nobel Peace Prize nominee from Uganda, Victor Ochen. 
Artists, Olafur Eliasson and Felix Hallwachs, Who are awarding their newly launched solar lamp "Little Diamond" as medals.
From Eir Soccer: Founders of Global Goals World Cup, (Winner of IOC Women in sport trophy 2016) Majken Gilmartin & Rikke Ronholt.
Musician and composer of the GGWCup anthem, Ihan Haydar
Specific teams and players on request. 

4:30 pm opening addresses by
GGWCup Founders Majken Gilmartin & Rikke Rønholt
Danish Minister for Development Cooperation Ulla Tørnæs
CEO of Save the Children Jordan Rania Malki
Announcement of the final SDG 5 Dream Team Player by HRH Crown Princess Mary of Denmark
Games opening by Referees Nikolaj Coster-Waldau and Victor Ochen. 
5:00 pm Games kick off
7:45 Finals
8:00 pm -10:00 pm Awards and Dinner 

Press needs to RSVP to 

Who it playing? (click to read profiles on select teams) 
SDG 5 Dream Team playing for goal # 5 Gender Equality I  Moving the Goalposts From Kenya, winners from Nairobi tournament playing for goal # 5 Gender Equality I Meyers FC playing for goal # 4 Quality Education I Saturday Night Lights playing for goal # 10 Reduced Inequalities I Climate Reality playing for goal # 13 Climate action I  Mamas United playing for goal # 3 Health and Wellbeing I BIG FC (Architects from Bjarke Ingels Group) Playing for goal # 11 Sustainable Cities and communities I  GANNI Girls (Bloggers and Models) Playing for goal #5 Gender Equality I  Beyond FC ( Local NYC Team) playing for goal # 17 Partnerships for the Goals I Sports Equality Enforcers Playing for goal # 5 Gender Equality I ASK for Choice  Playing for goal # 5 Gender Equality I Feminist Camp playing for goal # 5 Gender Equality I Team Sauce from Liberia playing for goal # 6 Clean Water and Sanitation.
-And more! See all team photos here.

The GGWCup works to raise awareness and rally communities in support of the UN’s Sustainable Development Goals through a world series of powerful soccer events. During the events, teams of adolescent girls and women play to raise awareness of the impact of poverty, inequality and climate change, and encourage progress toward sustainable development across the world. The New York tournament is the global final with players participating from around the world.

Building a World Cup through Unusual Partnerships
The GGWCup is on a mission to create a new type of World Cup, built around unusual multi-sector alliances, driven by a passionate core team of women and men who want to expand the common notion of what a sport event looks like, who participates, and what kind of message it sends. GGWCup aims to become the the inclusive space where amateur women from all over the world meet, play and change the world! 

Co-Founders Majken Gilmartin and Rikke Rønholt
We both grew up in the world of sports and have always appreciated the value it brought to our lives. But we realized, that we shared a longing to see sport play a more prominent role as a driver of change and progress in society.  In some ways, sport has failed to evolve with time, and is functioning much like it did over a hundred years ago. One of the significant differences back then was that women did not participate in sport. So we asked ourselves: If women had been the original co-creators of sport, how might it have looked different?  

Uniting sport with fashion, art and development: The Global Goals World Cup tournaments aim to embrace the intersection between fashion, art, development policy and sport. This happens through the diversity of the teams and the unique partnerships.

One example of these types of unusual partnerships is the collaboration with fashion brand GANNI, who have designed a support t-shirt, which will raise funds to allow more women from low-income countries to participate in the events.

“This project is very close to my heart. In my teens I was an avid soccer player, and throughout my career I have been working in an industry surrounded by strong and aspirational women, so being able to support women’s rights and gender equality through my love of soccer is a match made in heaven.”

-       Ditte Reffstrup, Creative Director GANNI More about the partnership here

Partnership with UNDP and the role of Goodwill Ambassador Nikolaj Coster-Waldau

Despite the many advances in combating poverty, conflict and corruption, women and children in many countries still face economic disparity, physical and emotional abuse, violence, discrimination and a lack of opportunities. They are also often the most vulnerable to the effects of climate change. By leveraging voices such as Coster-Waldau’s, UNDP aims to rally public support to address these issues. During a press conference last fall following his appointment as their newest Goodwill Ambassador, he affirmed,

Nikolaj Coster-Waldau
“My main mission as UNDP Goodwill Ambassador will be to raise awareness and support for the Global Goals for a better future for all, which cannot be achieved without empowering women and protecting our planet”. 

For more information and updates go to the Event Page

Partners and Sponsors: 

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