The GGWCup Story

The GGWCup Story

From Denmark to everywhere

The Global Goals World Cup was created by a Danish organisation with a big idea: Create sports events that inspire amateur athletes to become world champions of the UN's 17 Sustainable Development Goals and drive progress and change in their communities. We launched in 2016 and this is how we put the power of sports behind the Global Goals everyday.


June 20 2019– GGWCup Hack at the Goals House, Cannes Lions w/ SAP Next-Gen

June 13-16 2019 - EU x GGWCup Hack – The People's Political Festival (Folkemødet) Bornholm, Denmark

June 3-6 0219– GGWCup Hack, Women Deliver - Vancouver, Canada

May 29 2019– GGWCup Prague, Czech Republic

May 14 2019 – GGWCup Europe / Copenhagen Denmark

March 8-11 2019 – GGWCup Hack Citizens @ SXSW - Austin TX, USA

February 9 + 10 2019 – GGWCup Bangkok NIST International School

February 2 2019– GGWCup Mumbai Fr. Agnel Multipurpose School

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2019 World Economic Forum and Goals House in Davos

Warm greeting from Davos.

Let’s go play for the world. We Are Ready!

GGWCup TEDx talk Johannesburg 2018 Majken Gilmartin

2018 TEDx Talk in Johannesburg

Major shout out to all 2000 players who have already played in a GGWCup - together we are building a new type of World Cup. What an honor it was to take the ❌stage in Johannesburg with you ALL.

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2018 Global Goals League Johannesburg

400 young people learning about the #GlobalGoals through dance and football. Thank you Alexandra Northrand Local Football Association, Field Band Foundation (hosting) PM of Norway Erna Solberg, Worlds Largest Lesson, Lindiwe Hani, SAP Next-Gen, Global Citizen, and the Norwegian and Danish Embassies in South Africa.


2018 GGWCup Johannesburg

We got four new Global Goals Champions teams in Johannesburg. We made it through to the semifinals playing outside. Then we got hit by massive thunderstorms. We could not continue, so we jumped into safety in the big tents set up for shade and decided the last 4 teams would be combined winners because that was the best symbol of the day, a beautiful #togetherness day. This means Global Goals World Cup Johannesburg has 4 winners that will all be going to the Global Citizen Festival December 2nd. Congratulations to Madiba Youth org., Kromdraai Girls, Team Dedela and The Soccer Divas Club, Mombasa. You are amazing superstars.

We also honored 2 other teams for their endless support and love for the game. Look out for these young women: Skateistan SA and Nirvana - amazing rolemodels and new leaders. #BeTheGeneration Massive thank you to all partners, volunteers and players.


2018 GGWCup Dominica

It was a close match but Hurricane Fighters playing for Goal 13: Climate Action won the final against the Sun Beams playing for Goal 4 Quality Education after a nerve-racking penalty shoot-out. Thank you to all the teams, players, volunteers, sponsors, partners and all you who game out and cheered! Truly a memorable day in the Botanical Garden.

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2018 GGWCup Finals NYC

The two finalist teams - @goleadoras & @sandiegosoccerwomen - were both truly deserving, but Goleadoras took the trophy. They entered the tournament ranked number one on engaging the crowd, top five on action and on the day, their creative style and football skills took them all the way. They even brought their own backup dancers!!
We wish these inspiring young women all the best in their future endeavours to realise their full potential as community leaders, and gender equality advocates.
Congratulations to all the fantastic teams. And a huge thank you to all our beautiful partners and volunteers who made this day spectacular.

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2018 The ball gets its own exhibition at the Nobel peace Centre in Oslo, Norway

Norwegian Prime Minister and SDG Ambassador Erna Solberg launches the #TakeTheBall campaign and brings the SDG ball to her official meetings.

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Global Goals World Cup is shortlisted among 400 entries for Global Impact of the Year Award by Beyond Sport.

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2018 TEDx talk in Bergen, Norway

Majken and Rikke did the first TEDx talk in Bergen.

"If Women had Been the Social Architects of Football"

Click HERE for the talk.

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The first Impact Report was published.

Showing that teams that play in a GGWCup feel more competent and confident to become activists for the Goals, and women who would not otherwise play sport are inspired to participate.

Click HERE and read impact report


2018 GGWCup Dubai

Sustainable Mindz moved mountains and put on a spectacular Global Goals World Cup for the UAE.

Hostet at the Sustainable City in Dubai 23 passionate women's teams played for the world they want.

MOU with Sustainable Mindz to cover MENA


2018 First Global Goals League in Buenos Aires

In Argentina is everything and is mostly played by men.

In April 2018 the first Global Goals League was launched in partnership with the Royal Danish Embassy, Boca Juniors, the city of Buenos Aires and Arla Food Ingredients.

Leo Messi shares the video about the event with is 89 mil. followers!

The girls playing in the league are invited to present their experiences at the Youth Olympics later in the year.

Each team plays and take action for their chosen Goal every week.

Click HERE and watch video from the League.

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2017 Goals Impact Games

The Global Goals stand still without action. Global Goals Impact Games are about togetherness and understanding the UN 17 Global Goals by playing ball.

Soccer is one of the world’s most powerful tools to communicate and implement change. Through soccer we can enhance curiosity, build health, develop the mind and trust amongst each other.

Global Goals Impact Games will inspire children, coaches, teachers and players to help take actions for the Global Goals locally and globally. is a platform with free games and drills to teach children and playful minds about the Global Goals. Amazing Becca Todd (2nd from right) heads the effort to develop new games and trains kids at Dana Cup. Marie Hansen builds the concept and the website.

MOU with Worlds Largest Lesson


2017 GGWCup Bangkok

Big Mango FC won the first Asian Global Goals World Cup in Bankok, hosted by NIST International School and Chelsea FC Foundation in partnership with UNDP.

Pandora was main sponsor and the Royal Danish Embassy held a dinner for the partners. GGWCup Bangkok was scheduled for February 2019.

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2017 GGWCup New York City

The Second Global Goals World Cup in NYC was played at the Brooklyn Expo Center with 24 teams!
Opening speech by HRH Crown Princess Mary of Denmark, New Sonsors GANNI, Shamballa, Joe and the Juice, Cadilac & Muuto. Partnership with Global Citizen, UN Women and Women Deliver. Annie Lennox nominates a player for the SDG 5 Dream Team. Moving the Goalposts bring the trophy home to Kenya.


2016 Majken Gilmartin won the IOC Trophy for Women and Sport, Europe

Each year, the IOC Women and Sport Awards are given to women, men or organisations who have made remarkable contributions to the development, encouragement and reinforcement of women’s participation in sport.

Six trophies are distributed each year – one for each of the five continents and one World Trophy. To select the winners, the IOC invites each IF, NOC and Continental Association to propose one candidate to the IOC Women in Sport Commission, whose members review the nominations and decide on the award recipients.


Winner for Africa: Ms Felicite Rwemarika (Rwanda)
Winner for the Americas: Dr Carole Oglesby (USA)
Winner for Asia: Ms Maria Leonor Estampador (Philippines)
Winner for Europe: Ms Majken Maria Gilmartin (Denmark)
Winner for Oceania: Ms Moya Dodd (Australia)

Click HERE and more about all winners.

The SDG ball is displayed at the Olympic Museum in Lausanne (2017).

GGWCup is a fantastic way to give expression to something that is the great potential of sport, to give back to society.
— Moya Dodd, Australia. Member of the FIFA executive committee
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2016 GGWCup New York City

The Global launch of GGWCup was held alongside the Social Good Summit @92Y With support from the Danish Ministry of Foreign Affairs, UNDP and Goodwings.

We got our first ambassadors: Lene Nystrøm (Aqua), Birgitte Hjort-Sørensen (Borgen) Nikolaj Coster-Waldau and Victor Ochen.

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2017 GGWCup Nairobi

Moving The Goalposts took the victory in Nairobi. 2500 spectators cheered them on. They won a trip to compete in the tournament in New York later that year. Eir partnered with the Royal Danish Embassy, Save the Children and GAIN for this event. With support from Safaricom, Flora Holland & Little Sun. -The amazing Ihan Haydar from the danish band L.I.G.A composed our Global Goals anthem!

MOU with Save the Children


2016 First GGWCup in Copenhagen

The first Global Goals World Cup tournament was held in Copenhagen during the Women Deliver Conference. Artist Olafur Eliasson donated little suns as medals. Save the Children, the city of Copenhagen, the Danish FA and Danfoss were among the partners. Team Bikespice Your Life won the grand prize of participating in the Global Launch in NYC.

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2015 The ball & UNDP

In 2015 Rikke Rønholt thought that the way to put gender equality and the Global Goals on the agenda in Denmark was through a women's football tournament.

It just so happened, that Majken Gilmartin had been doing that for years!

The two women met, and the idea of the Global Goals Ball and World Cup was born.

MOU with UNDP to bring the Global Goals to life through football.


Join us as the story unfolds