GGWCup
GLOBAL GOALS WORLD CUP

The GGWCup Mission

The GGWCup Mission

GGWCup is an alternative 5v5 global football tournament for women with alternative ideas to help people and planet to flourish.

Guided by the Global Goals we invite women from all walks of life, across all regions of the world onto the field and advocate for the Goal that is most invigorating for them, for their families, and community. The all-women teams qualify to play by advocating for one Goal and showcase concrete ideas and examples on how they will undertake the action and achieve impact.

We invite you to join the game and level the playing field for everyone by putting the power of sports behind the Global Goals also known as the United Nation’ 17 Sustainable Development Goals.

 

The GGWCup was launched in 2016

We believe in the Goals and will use our passion and assets to accelerate reaching them

When everyone on the planet knows what the Global Goals are, they stand the greatest chance of being achieved.

We come from the world of sports and we know how fast this language can cross boarders, how seamless it communicates, and how powerful it can be used as a tool for advocacy and connects people on all levels.

 
 
Sports has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does.
— Nelson Mandela.
 
 
GGWCup NYC 2018 Photo Emil Lyders_0294.jpeg

We put women at the center of everything we do

When we invest in women, everyone wins

When a women is physical active, there is a 98 % change that her children will be too.

Therefore the GGWCup is an open women’s activist football tournament designed for women to expand the scope of a conventional sport event. We are comfortable at the intersection between sport, art, culture and activism. Our vision is to merge true global citizenship with the game of football. 

We want to leverage the universal power of sport to excite and unite, and to direct that power towards realising the UN Sustainable Development Goals. We believe that a team of dedicated women is one of the most powerful mobilising activist units in the world. We activate these units by letting women set their own development agenda, and make a bold play for change.

The goal of our tournaments is to amplify and accelerate impact by celebrating and showcasing all the amazing actions taken by our teams and to raise awareness of the sustainable development the agenda in new target groups.

To qualify, teams have to play and take action for one of their favorite 17 UN Global Goals. And the winners … are not the best teams in the world. It is the best teams for the world.

GGWCUP is powered by Eir soccer and UNDP. We proudly cooperate with multiple partners from all sectors. 

 

How many women will we reach by 2030?

We are just as ambitious as the Goals

When we reach 2030 we seek to have engaged women in all the 193 countries who adopted the 17 UN Global Goals in 2015.

When we succes, we have reversed the trend and inspired local women to be part of a growing network to create global change through sports.

 
UNDP Goodwill Ambassador Nikolaj Coster-Waldau talks to GGWCUP team Soccer Divas from Mombasa about the role of sport and women in creating Peace and Justice.

How we work

We mobilize women globally to take the development agenda into their own hands

Over the next years we are building a world wide community of GGWCup teams, connected by their love of football and their desire to change the world.

GGWCup is founded by the Danish sport organization Eir Soccer, and is day-to-day executed by a small team of specialists working in partnership with a range of organisations, private companies and the public sector.

We are a not-for-profit organisation and are looking to collaborate with partners who wants to build this alternative world cup together with us to ladder up to the achievement of the Sustainable Development Agenda and give the women of the world a voice on their future.

At each tournament we partner with a local host and recruit a number of companies, grassroot organizations, educational institutions etc. to a steering group.

 
 
The SDGs were adopted by 193 countries at the UN in 2015. Every citizen in the world can hold their leaders accountable to the SDGs. Everyone can also participate in working for the goals in their neighborhood and throughout the world. It is truly a citizens agenda for a sustainable future.
— Prime Minister Erna Solberg
 
 

Support the GGWCup and showcase your SDG action

You are invited to collaborate and feel the power of sports in reaching the Global Goals

When you partner with GGWCup you invest where your values are and in return you get one of the world’s strongest interest rates: Social and local change for global impact and sustainable development.

You will join a strong team of partners UNDP, UN Advocacy Group, SAP Next-Gen, Global Citizen, Project Everyone and like-minded people who value high sustainable investments.

GGWCup NYC 2018: Majken Gilmartin, GGWCup co-founder – Nikolaj Coster-Waldau, actor (Game of Thrones) – Shelley Zalis, CEO, The Female Quotient – Akon, singer & producer – H.R.H. Crown Prince Haakon of Norway – Erna Solberg, Prime Minister of Norway – Ann Rosenberg, SVP, SAP Next-Gen – Victor Ochen, Founder & Executive Director for AYINET – Rikke Rønholt Albertsen, co-founder GGWCup.

GGWCup NYC 2018: Majken Gilmartin, GGWCup co-founder – Nikolaj Coster-Waldau, actor (Game of Thrones) – Shelley Zalis, CEO, The Female Quotient – Akon, singer & producer – H.R.H. Crown Prince Haakon of Norway – Erna Solberg, Prime Minister of Norway – Ann Rosenberg, SVP, SAP Next-Gen – Victor Ochen, Founder & Executive Director for AYINET – Rikke Rønholt Albertsen, co-founder GGWCup.

 
 
Some of the goals are so big: End poverty, combat climate change. None of us can do this on our own, but all of us together can make a real difference.
— Nikolaj Coster-Waldau, actor, GGWCup referee & UN goodwill ambassador