Newsroom & Assets

GGWCup Newsroom 

GGWCup and Little Sun.png

In September 2015 almost 200 world leaders committed to 17 Global Goals for Sustainable Development to be reached by 2030. The Global Goals address worldwide challenges and have been designed for everyone whether we live in Nairobi, New York or Bangkok. The Goals are the ultimate To-Do list for the world.

Eir Soccer, a Danish a non-profit sports association, turned the Goals into a sports and created Global Goals World Cup / GGWCup.

Since 2016 the GGWCup has been inviting women onto the field to play in the unique tournament.

The tournament is a long-term project to create an alternative soccer/football World Cup, which fuses sport and advocacy to secure the successful implementation of the Sustainable Development Goals (SDGs) by 2030.  The core element of GGWCup is a series of high visibility local and regional soccer tournaments for women and adolescent girls, organized in partnership with a range of local and global partners from multiple sectors of society.

Each team rally around one of the SDGs / 17 Global Goals that address critical issues including poverty, hunger, health, education, gender equality and climate change.

Wherever the tournament takes place around the world, women answer the call to help achieve the SDGs. At the core of this is the women and the change they are making in their communities,” – Majken Gilmartin, co-founder.


Press Releases

Press Release May 16 (US)
Greek victory in GGWCup Europe
Yesterday team Hestia from Greece won the GGWCup Europe in Copenhagen, Denmark and the trophy is important to the Greek women who ran into problems before football tournament. Now Hestia moves on to the finals in New York. Besides Greece, England and Germany were honoured for their achievements during the new type of world cup that transforms UN’s Sustainable Development Goals into a sport.

Press Release May 16 (Danish)
Græsk sejr i GGWCup Europe

Press Release May 6 (Danish)
GGWCup Europe / Copenhagen

GGWCup in the media & GGWCup videos.


Join the Global Goals World Cup in Copenhagen (Jan. 8, 2019)
Women are invited to play for a better world in unconventional World Cup

Global Goals World Cup kommer til København (Jan 8, 2019)
Danske kvinder inviteres til at spille for en bedre verden.


Call for GGWCup Ambassador Coaches (Oct. 11 2018)

GGWCup New York UNGA 2018 (UNDP, Sept, 2018)

Press Pick Up GGWCup New York UNGA 2018 (Sept, 2018)


GGWCup breakdown

  • We have played for the world since UNGA 2016.

  • 4,000 actions have been taken - some even changed laws.

  • 100+ million media impressions per event.

  • We have GGWCups planned on four continents in 2019.

  • Regional Implementing partners in MENA, South East Asia and East Africa

  • Global Goals Leagues in Argentina, Johannesburg, and Uganda in progress. Since April 2018 teams of 25-35 girls have played weekly in Buenos Aires. In 2019 the league will grow to 35 teams. In Johannesburg we have 12 schools with 25 girls in each school playing.

  • HQ based in Copenhagen, Denmark. Staff of six people + freelancers.


Looking for assets, logo and font for download? Click here


Impact Rapport 2017-2018

In order to realize the UN Sustainable Development Goals, from gender inequality to sustainable cities, everyone needs to be given the opportunity to take effective action towards them. If more people are given the space, encouragement and connections they need to engage with the Global Goals, the better equipped they will be to take effective action to realize them within our lifetime. 

Global Goals World Cup is a unique women’s activist football tournament, which uses the universal language and power of sport to unite women from across the world to become change makers in their local communities. By signing up to play in the tournament, women are committing to take action on one of the 17 Global Goals. Working with women at the local level, in addition to private and public organizations across different regions, GGWCup galvanizes mass engagement with, and action, on the Global Goals at a national and international level. 

Read the full report here.

Some highlights

Built women’s confidence to become activists in their communities and beyond. By supporting women, from all walks of life, to learn about and develop their own action towards the Global Goals, GGWCup has nurtured women’s potential to take more active roles in development processes - 75% of players said that taking part in GGWCup has developed their confidence to become an outspoken advocate for the causes they care about. 

Encouraged women to become more physically active by making sport more accessible. 35% of players reported that they were not previously active in sports prior to signing up to the GGWCup tournament. The main reasons women cited were a lack of confidence and interest in playing sports. By lowering the barriers to participation and raising the perceived value of sportsmanship by fusing it with activism, GGWCup encourages women to be active. 78% of our players indicated that taking part in the tournament had increased their overall motivation to play sports. 

Fostered a high level of civic engagement with the 17 Sustainable Development Goals. 1200 women across 4 continents have participated in the 6 tournaments we have held since 2016 taking an estimated 20.000 actions to work towards the Sustainable Development Goals. Our impact goes beyond mere awareness-raising, to cultivate meaningful engagement with the SDG’s. 84% of our surveyed players claimed they had learned more about the Global Goals by taking part in GGWCup. We also encourage engagement with the Global Goals beyond the players themselves, by including crowd-engagement in the point-scoring process. This method has resulted in an average turnout of 2000 spectator at each tournament, and millions more participating via social media. 

Created partnership for the Global Goals by working with a range of different stakeholders from all sectors of society; from private businesses to civil society organizations, and individual citizens. 89% of women who have played in our tournaments, agree that GGWCup gave them the opportunity to connect with a range of people they otherwise wouldn’t have had the opportunity to meet. 


GGWCup Stars and Dignitaries


GGWCup worldwide has partnerships with UNDP, Royal Danish Embassy, UN Global Compact, SAP Next Gen, Global Citizen, Project Everyone/World’s Largest Lesson and 20+ other global corporate and strategic partners. Please find all partners under ‘Our Partners’.


The GGWCup Ambassador sometime join as referees our join the teams on the field at the tournament which shines a light on the Sustainable Development Goals (SDGs).

To mention a few of the GGWCup Ambassadors: HRH Crown Prince Haakon of Norway (UNDP Goodwill ambassador) –– HRH Crown Princess Mary of Denmark –– UNDP Goodwill ambassador & actor Nikolaj Coster-Waldau (Game of Thrones) –– Bollywood actor John Abraham –– singer Annie Lennox –– Prime Minister Erna Solberg (NO) –– Raha Moharrak, first Saudi woman to conquer Mount Everest.


Advisory Board

“Some of the goals are so big: End poverty, combate climate change. None of us can do this on our own, but all of us together can make a real difference.” - Nikolaj Coster-Waldau. Therefor we have teamed up with some of the world most brilliant advisors in building and finding new solutions for the world through sports.

Ann Rosenberg Senior Vice President & Global Head of SAP Next-Gen –– Rachel McPherson –– Assistant Director of Interfaith Relations at Office of Governor Andrew M. Cuomo –– Amanda Vandervort, USA, VP , Fan Engagement MLS –– Corinne Woods UK/Italy, UN Foundation & WFP –– Nikolaj Coster-Waldau DK, UNDP Goodwill Amb. –– Mara Gubuan USA, Founder Equality League –– Victor Ochen Uganda, UN Advisor & Founder AYINET –– Boaz Paldi, USA, Global Engagement Mang. UNDP –– Mary V Harvey, USA Sustainability Advisor & Olympian –– Helle Pries Singapore/DK, Founder Doerscircle –– Henriette Nielsen DK/USA, CTO at Hikma –– Kely Nascimento-Deluca US/Brazil Film Producer –– Stefano Ferrari, USA CEO 1010 Holding –– Angel Gambino Chief Commercial Officer at Rhapsody International Inc. See more here.


Teams and Little Sun Medals

Please find all previous teams and read about their actions under Past Tournaments and News.

In 2012, artist Olafur Eliasson and engineer Frederik Ottesen started the Little Sun project and since then, they have been working day by day, solar lamp by solar lamp, to bring the sustainable energy and the awesome power of the sun to everyone. Since the first tournament they have generously donated solar lamps to our winners in the tournament.

In September 2018 everyone could get a a close first-hand look at Eliasson’s work and meet the champions of the 3rd Global Goals World Cup at a cocktail reception at Tanya Bonakadar Gallery in Chelsea. See more here.

The brass trophy was designed and built by Eliasson in his workshop in Berlin and brought to the New York City tournament in time for the winners to hoist the coveted art piece. 


It is wonderful to see how the Global Goals World Cup has succeeded in using football to empower women and girls who are taking action for a more just and equitable future. Like football, activism is an endeavour in which we work together towards a common goal. By harnessing this shared emotional investment and playful spirit of competition, the Global Goals World Cup is able to support young women from around the world who are helping to achieve the UN’s Sustainable Development Goals. The SDGs are an incredible roadmap to the kind of world where every child has access to food, health, education, and energy, and it is a great honour for me to have been able to design the trophy that the winning team will take home with them for their great performance in the service of our shared world.” – Artist Olafur Eliasson.


Co-founders Majken Gilmartin & Rikke Rønholt

Rikke Rønholt

  • M.A. International Law

  • 7 years of experience from private sector consulting in project design and project management.

  • 5 Years of experience with international partnerships, development communication and public engagement.

Press photo: Rikke Rønholt

Majken Gilmartin

  • UEFA Licenced Coach

  • Founder of Eir Soccer. Developer of the Eir Football.

  • 15 years of experience with event and movie production

  • Winner of the IOC Women and Sport Award for Europe 2016

Press photo: Majken Gilmartin

Press photo: Majken Gilmartin


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