about Global goals world cup


These are our Stars!

We are starting a new tradition at GGWCUP. Over the next months building up to the fall tournaments in New York and Bangkok, we want everyone to get a whole lot better acquainted with the brilliant women who make GGWCUP what it is: The fierce and passionate players, who continue to make our day -every day! 
So, if you have played in a GGWCUP event or are planning to play, tell us who you are: Post a picture of you/your team in your most wacky/cool/favorite soccer outfit, and answer the same questions as Prischillah. Post on facebook or on Instagram and tag #ggwcup, then you will show up in our homepage feed. 

Today: Meet Priscilla Ngunju from Amref Health Africa , who played on the Mamas United team in Nairobi in March. 

#TellUsWhoYouAre #ggwcup Wangui and Prischillah in Nairobi

#TellUsWhoYouAre #ggwcup Wangui and Prischillah in Nairobi

Message from a soccer diva - You MUST go play in the GGWCUP!

"To the Wonderful Women in New York City
You must go play in the GGWCUP  on Manhattan, September 19th if you can, and this is why!"

Blog by  Mariam Mpaata (Captain, Soccer Divas, Mombasa)    
See also: Soccer Divas talk to Nikolaj Coster-Waldau about sport and peace

My team: Soccer Divas and I had the opportunity to play in the GGWCUP Nairobi in March and up to this day we still marvel at what an amazing experience it was. Here is a glimpse of our story.

I remember how we all were very excited about the invitation to play in the ggwcup, the imagination that we would be facing other teams in Nairobi was awesome. It was unbelievable because our team is made up of women who have never played football before, amazing women and girls trying to network and have fun.

However we soon discovered that this tournament was no ordinary tournament. We were asked to pick on some of the global goals to advocate for. This sounded like a new and fun way of being part of a global mission. It got us thinking and acting. It was natural for us to choose goal 16: Peace, Justice and strong institutions because of the Kenyan elections taking place in August. We also chose goal 2: zero hunger because of the ongoing hunger that had hit parts of the country.

The coolest part was bonding as a team because we met almost every day forging ways in which we could accomplish the tasks ahead.  We took to social media to create awareness of the global goals. It was overwhelming to see the response and support. I remember this one time that we walked through town with our peace posters and headed straight to the Governor’s office to talk about our cause.  It was humbling when later he posted our story on his facebook page. It was overwhelming seeing so many people congratulating and wishing us well. The point to create massive awareness was driven home when the post received 7,000 likes and over 50,000 viewers!

One other memorable moment was taking an eight hour bus ride all the way from Mombasa to Nairobi we giggled and laughed like little girls all the way. It was so refreshing for all of us. When we arrived in Nairobi, the best part was meeting all the other 27 teams advocating for the different goals. There were so many young girls and women all pursuing common global goals. Taking part in the ggwcup also gave our youngest player the zeal to master all the 17 global goals. The experience has indeed been priceless. We continue to deliberately look for ways in which we can speak about these global goals. We have become global goals ambassadors without knowing it.

I want to urge women in New York to take on the opportunity to register for the global goals New York, not just for the fun but to be able to join other voices that are speaking the global goals language." 

Team registration for GGWCUP NYC 2017 is now open!


And we are louder and bigger than ever! This year, together with our partners, we have tripled the number of teams, and we want YOU to join us. 

So ladies, if you want to be part of this global movement to change the world one goal at a time: Set your team, choose your goal, and prepare for an afternoon/evening of fun, soccer, and lots og Global Goals Action. 

The Global Goals World Cup is not your average soccer tournament. We have disrupted the rules to create a mashup between activism and sport: Skills on the pitch will only get you so far. Your team must also choose your favorite of the 17 Sustainable Development Goals, take action and make noise for your goal.
After the games all players are invited to our "Connect The Dots" communal dinner, where you get a chance to meet the other players and get inspired to continue your Global Goals action -or just find some new friends to play soccer with. 

When: September 19th, kickoff @ 4pm Where: Midtown venue tba.
What: Five-a-side, street pitches, all women's teams. How: Learn more and sign up on the button below.

Set sail for the Goals

The world of sport is waking up to it’s potential as a great Global Goals advocate. This Sunday, the turn came to Sailing. GGWCUP partner Goodwings invited all their partners to participate in an exciting match race for the Goals.

The crews of the boats, which where made up of a mix of experienced and inexperienced sailors, each chose which goal to sail for.

Goal 3: Heath and wellbeing became the overall champion, with goal 11 Sustainable Cities and communities not far behind.

It was a day of great fun and important communication and dialogue about the Goals, and what they mean to us.

Rikke Rønholt from Global Goals World Cup was invited to be speaker at the event. Being a Track and Field athlete, she left the sailing insights to co-commentator: Olympic medalist Jonas Høgh-Christensen. But having spent over two years in the close company of the SDG's she had one or two things to say about Sustainable Development -Enough to fill four hours actually!

Goodwings is a unique social entrepreneur, disrupting the travel industry by challenging the premise that online travel agents be default must use loads of money on Google adds. Instead they partner with NGO’s and companies with lots of members and employees, who then spread the message and book through their platform, thus releasing a percentage of their marketing budget to donate to sustainable development initiatives.

See more on


Uniting sport for the Global Goals
Left to right: Frank Bakke Jensen, Tony Isaksen, Majken Gilmartin, Rikke Rønholt, Rannveig Sundelin, Erna Solberg, Alison Forman, Jette Andersen, Åsne Havnelid photos by  Paul Borhaug

Left to right: Frank Bakke Jensen, Tony Isaksen, Majken Gilmartin, Rikke Rønholt, Rannveig Sundelin, Erna Solberg, Alison Forman, Jette Andersen, Åsne Havnelid

photos by  Paul Borhaug

Pledging for the Goals
On June 8 the heads of two of the largest youth soccer camps in the world met with Global Goals World Cup to sign a pledge to integrate the Global Goals in their programs, thus introducing thousands of players, their parents and their host communities to the message and values of the Sustainable Development Goals. With this pledge, which was recognized by Prime minister Erna Solberg and Minister EAA and EU affairs Frank Bakke Jensen, sport takes an important step towards living up to its potential to be a key enabler of sustainable development and a real partner for governments and private sector in popularizing this agenda and making the Global Goals part of the collective conscience that connects us across boarders -much like the love for soccer!

Commitments of the Pledge: 

About the pledging organisations: 

Norway Cup: 
Norway Cup is the world’s largest football tournament for children and young people aged 10 to 19 years old. In 2016 they reached an all time high with 2199 teams participating. And 1600 volunteers from Bækkelagets Sportsklub contributing over 60.000 volunteer hours during the one week event. Over the years players and referees from 126 countries have participated in Norway Cup.
Norway Cup's vision is to be the world's most important arena for the enjoyment of sport and friendship." To help achieve the UN development sustainability goals (SDG’s) is a given part of our vision and our social responsibility" says Tony Isaksen, head of Norway Cup. See more on

Dana Cup: 
Dana Cup Hjørring, founded in 1982 in Denmark and known as one of the best international youth soccer tournaments in the World. More than 1.100 teams and around 30.000 players, family members and supporters from all over the world are united for one week during the Danish summer, supplying them with a platform for unification through the beautiful game of football while highlighting diversity and gender equality.
"The global goals Pledge gives us a unique opportunity to influence and raise awareness for Sustainable Development issues" say Alison Forman from Dana Cup. 

Global Goals World Cup:
The newest initiative by Eir Soccer, a grassroots sports organization founded in 2000. Eir Soccer works with UN agencies, civil society, private sector and governments to form platforms that elevate cross cutting dialogue and action for sustainable development through soccer. Global Goals World Cup is a world series of spectacular women’s street tournaments, based on a unique tournament model that awards equal points for sustainable development action and soccer skills. "We truly believe that sport has an important role to play in realising the Sustainable Development Goals, and we will do our best to mobilize our sister organisations across the world. This initiative is a great start, that we hope to expand over the coming years" Says Rikke Ronholt, Co-founder of Global goals World Cup. 
read more

High level support
The signing of the pledge was marked by a soccer event in Oslo in front of the Nobel peace centre. With Prime minister of Norway Erna Solberg opening the games. If you understand Norwegian watch her insightful words on how sport and youth are central to achieving the goals. Nad how we can all "play each other better" in support of the Goals. 

Pictures from the day




Coster-Waldau and Boca Juniors for the Global Goals in Buenos Aires

Imagine a world without soccer. -Impossible, right? Now imagine a world where all the biggest clubs in this omni-present sport supported and promoted the Global Goals. Yeah...cherish that thought. -We are talking millions and millions of minds reached.
Last Friday Nikolaj Coster-Waldau did his best to make that vision come true.
He met up with the men's and Women's team form Boca Juniors, -the home of Diego Maradona and the inhabitants of the legendary La Bombonera Stadium in Buenos Aires.

Nikolaj visited Buenos Aires in his role as Game of Thrones star at the Argentina ComicCon. But he found time to swing by the Stadium along with the Danish Ambassador to Argentina, for a quick game and a talk about the world we want.

Boca Juniors are already using soccer to change lives through their social soccer program for disadvantaged children, where in the spirit of goal 17 (Partnerships for the Goals) they are working with local clubs to reach thousands of children in Buenos Aires and the surrounding areas.

The women's team Las Gladiadoras, have their heart set on goal 5 (Gender Equality) a few weeks back they famously stood side by side with the archenemies of River Plate and called for an end to violence against women. 

The club's tweets to their millions of followers about Coster Waldau's visit raised a virtual twitter tsunami, highlighting the power of sport to help raise awareness of sustainable development. Other clubs like Liverpool, and Arsenal have also previously supported the global goals. -May many more follow! 

It can't always be easy to have the spotlight of A-list-fame permanently following you wherever you go. But that spotlight is also a powerful currency that can be converted into awareness and engagement. We could think of a quite a few less thoughtful ways of using it.  Way to pay it forward Kingslayer! 


Poverty Alleviation Warriors - They take no prisoners!

Photo: Emil Lyders and Jennifer Huxta

The most important people at the GGWCUP is our teams! We never get tired of telling stories about all the amazing women who come together from all corners of the world, 
This is the story of the awe inspiring team of Ugandan business women and lawyers who heard about the Global Goals World Cup, and decided to find a way to be part of the lineup in Nairobi. Along with Team Net Impact, also from Uganda, they showed up, and showed us something, that we just cannot get enough of at the Global goals World Cup: They showed us grown women, playfully throwing themselves into the game. Fully owning their power to change the world –Today!

Whenever we start feeling a bit despondent and impatient. Unsure if the world has what it takes to reach the Global Goals by 2030. We are reminded that there are women like Jenipher Nakiyemba and her team all over the world, accelerating progress, creating the future they want - now.

After the games we caught up with team captain and social entrepreneur Jenipher Nakiyemba for a few questions:

Q: What made you decide to participate in the GGWCUP?

Our participation was a self initiative to represent our country in the Global event, with a passion to voice out our concerns about the SDGs. Innovatively using soccer to mobilize the masses for raising awareness, holding duty bearers responsible and accountable.

Q: Who is on your team, and how did you come together?

My team is composed of ladies from two groups; the Uganda Law Society and UWEAL and  Uganda Women Entrepreneurs Association Limited). So we are colleagues with a common interest but from different regions of the country. 

Q: Why did you decide to play for on goal 1 –No poverty? 

Well, the female lawyers had a passion for Goals 16 & 5, (Peace, Justice and strong institutions and Gender Equality) while the entrepreneurs were more inclined towards Goal 2 & 8. (End hunger and Decent jobs and Economic growth) After a discussion we resolved to goal 1 because it is cross cutting, and because it gives a good leverage to attain all the

Q: What does reaching the goal mean to you in your everyday lives?

To us “zero Poverty” implies the desired community, with no hunger, ability to afford and access good health services & quality education, ideally all the SDGs attained. Zero poverty is the ideal situation, the Uganda we want the world we want!!!.

Q: What was participating in the GGWCUP like for you?

We the Poverty Alleviation Warriors are proud to have participated in the GGWCup. It was fun to play soccer with a big proportion of my team on the football pitch for the very first time. Yet it is not just playing a game but speaking out on a global cause. It was even more exciting to make history to play in the premier tournament in Africa. Yeah, my team did not win the award that we still miss to go to New York but we don't count ourselves losers. We won because we participated! We won because we took a self initiative to represent our country. We are proud to be part of he global activists, for our faces to appear in the GGWCUP video.
We have set out to continue with the GGWCUP at country level to have an opportunity for the women at the grassroots to participate at least just to let them hear about the Global Goals  and inspire them to be an actor to the achievement of the Goals.

Q: Could you imagine the GGWCUP tournament to be played in Uganda one day? 

YES come to Uganda !!!! Please do.  As already highlighted above the Sky is the limit. You will not regret it. The impact will be ultimately awesome. Even with our limited participation already many institutions, women groups and individuals have already started to appreciate GGWCUP; they feel that they missed the opportunity to participate…

Well, with that kind of invitation, how can we refuse? Let’s Do This! –If you are out there, thinking you would like to be part of brining the Global Goals World Cup to Uganda, let us know. We launch new tournaments once we reach the necessary level of sustainability and local support. 

Contact if you want to be part of this.

Moya Dodd nominates Khalida Popal of Afghanistan to the SDG 5 Dream Team

The SDG 5 Dreamteam is an initiative by Global Goals World Cup, the Danish Permanent Mission to the UN, UNDP, Save the Children, UN Women, Women Deliver and the City of New York. Eight young gender activists from all over the world are coming together at the Global Goals World Cup Soccer tournament in New York City in September, to form the ultimate SDG 5 Dream Team. They will be celebrated like the champions each of them are, and experience what it is like to have a whole team supporting them in the fight against injustice.

Moya Dodd is the highest ranking woman in Australian and Asian soccer, outspoken gender equality activist and former vice captain of the Australian National Soccer Team.

Moya has experienced the Global Goals World Cup first hand in May 2016 when she was in Copenhagen for the Women Deliver Conference and was invited to play on the Global Goldiez team, playing for Gender equality.  

We were honored that she accepted the challenge of nominating the third player for the Global Goals World Cup SDG 5 Dream team,

The Dream Team consists of fearless and unstoppable young gender activists -The kind you would want on your team in the match against gender inequality.

Moya pointed to Khalida Popal. Watch the video below to find out why


Khalida Popal may be known in soccer circles as the first ever captain of the Afghanistan women’s National Soccer Team. But dig a little deeper and you realize, that this is probably the least impressive of her accomplishments.

She had to fight the Taliban and the mentality they left behind every step of the way. She was the first woman leader in the Afghanistan soccer association, and she never stopped speaking her mind and maintaining that there is nothing in religion that says women should not play sports.

As her voice grew, so did the target on her back, and eventually she had to flee the country, fearing for her life. She ended up being granted Asylumn in Denmark, and even while she was battling a career ending injury that took away her own dream of playing for a Danish club, she continued to dream abut sport belonging to everyone, especially women.

She started her own organization called Girl Power, which has the mission of using sport and movement to empower & improve inclusion and social participation of women. They mobilizes volunteer coaches from different sports to go to asylum centers and give women and girls the joy and health benefits of physical activity.

Welcome to the SDG5 Dream Team Khalida! We could not think of anyone we would rather have as defense in this drawn out match against gender inequality

Thank you Mothers, for giving your children the gift of sport.

Mothers Day blog from GGWCUP Co-Founder Rikke Ronholt.
photos Emil Lyders.

One of my earliest and happiest childhood memories is being allowed on the bench at half time of one of my mother’s basketball games.
Climbing  onto her lap and feeling the heat radiating from her body, her heart pounding against my back through her soaking wet jersey, inhaling the smell of her fresh sweat while listening to her labored breathing, as she prepared to go back onto the court. I felt so safe, so at home, so included in her world.

Both her and my father, who was the men’s the National Team coach, always brought me along wherever they went.  I feel like I literally grew up in an endless string of basketball courts, playing in a corner while watching practice after practice, game after game. They probably couldn’t afford a nanny, and I probably complained about it a lot. But looking back, they gave me the greatest gift of brining me up to feel that I belong in the world of sport. It made me never doubt, that a woman should be physically active and strong. It made me proud and unapologetic about being taller than most of the boys in my class, and unconcerned that those feminine curves just never really showed up.

Later, when I realized that my talent wasn’t in basketball but in track and field, I discovered that being the only black kid on the track, meant I was also the only one who actually looked like the stars we saw on TV, and that everything that made me a misfit in school, was what made me fit in as an athlete!

Eventually I also got to bring my own sons along. My oldest probably won’t remember watching me win my last national title. But they know that a mother is one that sweats, does pushups and who will kick their butts in a race over any distance –at least for a while.

Studies have shown, that many mothers stop being physically active after having their first child, which is not only a disaster for the mother, but also for the child. Because numerous studies have also shown the close connection between the activity level of mothers and the activity level of their children. Knowing the multiple social and health benefits associated with sport, it is worth fighting to keep the mothers in the game!

So on this Mothers Day: Here is to all the moms who give their children the gift of seeing women owning the world of sport and who bring them along, letting them know, that this world is their world too.

Tag woman you know, who did not stop sweating, just because she became a mom!

Fathers of daughters -A force to be reckoned with...
Ugandan Nobel Peace prize nominee Victor Ochen Actor and UNDP Goodwill ambassador Nikolaj Coster-Waldau

Ugandan Nobel Peace prize nominee Victor Ochen
Actor and UNDP Goodwill ambassador Nikolaj Coster-Waldau

Although the Global Goals World Cup is an all women's tournament, we have always strived to enlist the support of men who have the will and power to help us amplify the message. One particular type of man has proven to be a particularly strong asset: Fathers of daughters! There is something about knowing, that unless you do something, your girl will grow up in a world where there are still laws and practices which will discriminate and limit her, purely based on her sex. -something, that just pushes a man from: "sure, I support gender equality -in theory" into full blown action. The "I am no longer accepting the things I cannot change -I am changing the things I cannot accept!" kind of action. The He for She kind of action!

Our two star referees and Global Goals World Cup ambassadors Victor Ochen and Nikolaj Coster- Waldau are prime examples of fathers stepping up for their daughters. May many more follow!
Watch Nikolaj Coster-Waldau explain why he supports gender equality here. 

Click here to join the over 35.000 people who have signed his march 8th pledge for fathers to stand up for their daughters

Nikolaj has almost reached his goal of 40.000 pledges. Let's get the rest! Tag a father of a daughter that you know.

GGWCUP Co-Creation Workshop NYC
Thank you to the engaged participants representing: Beyond FC, Coaches Across Continents, Cunning NY, Danish Permanent Mission to the UN, Global Citizen, Grassroots Soccer, Postlight, Save the Children, Shirzanen, Soap Box, Soccer Sisters, Feminist Camp, UN Women, UN SG Envoy on Youth, UNDP, Women Deliver, World Merit, Women’s Sports Foundation, WISE

Thank you to the engaged participants representing: Beyond FC, Coaches Across Continents, Cunning NY, Danish Permanent Mission to the UN, Global Citizen, Grassroots Soccer, Postlight, Save the Children, Shirzanen, Soap Box, Soccer Sisters, Feminist Camp, UN Women, UN SG Envoy on Youth, UNDP, Women Deliver, World Merit, Women’s Sports Foundation, WISE

Co-creating for the Global Goals

Global Goals World Cup is not your average soccer tournament. We struggle to come up with the short and snappy tagline describing what we are, because we exist somewhere in the intersection between sport, activism, art and media...-with a current of gender equality running through it all.  

We believe, that if we are going to realize the promises of the UN Global Goals we will all have to work together, creating new synergies through unusual and sometimes unlikely partnerships. This makes perfect sense to us. But it wasn't until we held the co-creation workshop for the New York City tournament this week, that we realized how much sense this approach also makes to our partners. 

We invited people and organizations from across the whole spectrum of all these overlapning spheres. And they showed up in numbers! all engaging and contributing with their various competences. Together we discovered, that the areas of overlap are much greater than the differences. And that sport and gender equality are unifying x-factors that can translate different approaches and mandates into a willingness to create partnerships for the SDG's. 

Existing partnerships where cemented and new friendships forged. We are full of excitement for the task ahead, which will be to convert all the goodwill and commitment into a new model for executing and financing an international sport event while creating deep-rooted local engagement and lasting community impact. 

A special thank you to Mark Voysey of Cunning NY who generously hosted the workshop in their gorgeous Tribeca office, and to our core partners from the Danish Permanent mission to the UN, UNDP and Save the Children, who continuously works with us to develop the Global Goals World Cup across the world. 




Meet the MTG Players

Do you know Mariam S, Amina, Sarah, Christine, Esse, Mwanaidi, Fatume and Mariam C?
You will soon get to know them as the MTG team. They impressed in Nairobi with their great attitudes and brilliant soccer skills. But who are they? It is time to get to know the players a little better. Each of these young women have experienced first hand the power of sport to change lives. Now they will embark on a great adventure as they turn their passion for soccer into activism for the Global Goals as they prepare to join us in New York City in September.  Klick here to meet the players

The SDG5 Dreamteam
Teammates: Fatuma Abdulkadir Adan and Emma Holten  (photo: Freya Morales, UNDP)

Teammates: Fatuma Abdulkadir Adan and Emma Holten  (photo: Freya Morales, UNDP)

What if, changing what you cannot accept and standing up for gender equality was no longer a lonely, unrecognized and often degrading endeavor? What if, our gender trailblazers were celebrated as we do sportsstars? What if activism was a teams sport? 

Who would you put on your SDG5 Dreamteam to fight for glory and the world we want?
Together with the Danish permanent mission to the UN, we are asking eight established role models, development organizations and decision makers from all over the world to each nominate a player, whom they think would make a great asset to the SDG5 Dreamteam. The Dreamteam will be invited to play for SDG5 in the GGWCUP final in New York this September. The team is made up of young female activists, whom the nominators would like to promote for their dedication and achievements. -Someone who inspires us all to keep fighting!

On March 13th during the Commission on the Status of Women conference at the UNHQ in New York, we nominated the first two players, and revealed their Dreamteam "Soccer Cards".
The event was hosted by the Danish and Kenyan permanent missions and our partners.

Each new player will have her own Soccer Card, presenting her unique achievements and general awesomeness. The players will be celebrated like the champions they are, and they will now have a global team of sisters and the full support and attention of the GGWCUP community.

Our first nominators were her excellency Cabinet Secretary of the Ministry of Public Service, Youth and Gender from Kenya Mrs Sicily Kariuki. And her excellency Minister for Equal Opportunity and Nordic Cooperation Ms Karen Ellemann. They nominated Fatuma Abdulkadir Adan and Emma Holten to the Dreamteam. Go to the Dreamteam page to see their Soccer cards. Stay tuned as we nominate a new player each month leading up to the Global final in new York in September.  See more pictures from the day here, where we were also pleasantly disrupted by one of our favorite activist teams: The ever relevant and unapologetic ladies from Girl Be Heard 
A special thank you to UNDP, the Office of the  Secretary Generals Envoy on Youth, Save the Children, Women Deliver, UN Women and the NYC Mayors office. 

Photos by Freya Morales, UNDP

Nikolaj Coster-Waldau talks about peace and sport with the Soccer Divas from Mombasa

Nairobi March 4th 2017
"We saw how much fun the men and children where having when they played soccer, and we decided to start our own soccer club" Says Mariam Mpaata, team captain of the Soccer Divas.
But when she and a group of women founded the first female amateur soccer club in Mombasa, they made it about more than just soccer. They made it about standing united to heal and improve their community.
"When we heard about Global Goals World Cup we thought YES it is made for us!" The team decided to play for Goal number 16: Peace and Justice, because they wanted to prevent the upcoming elections from reigniting the violence and unrest, that has been seen in Kenya in the past.
"We have realized, that as women we have power to create change. Because we are influencing both our sisters, our husbands and our children" Mpaata explains. "The soccer team became the platform, that gave us courage to raise our voice"... 

The Global Goals World Cup was founded on the belief, that in itself, the cocktail of soccer and purpose is a great enabler of progress. But in combination with groups of dedicated women, it is almost like a chemical reaction. -Creating an unstoppable community of change agents! Mariam and her Divas are a perfect example. But the Soccer Divas from Mombasa are just one of 28 inspiring teams who played in Nairobi on March 5th. They are all a testament to the power of Sport (and women!) to change the world.

Happy International Day of Sport for Development and Peace from the GGWCUP team. 

Thank you to our incredible partners from DANIDA, Save the Children, UNDP, Safaricom  and  GAIN who made this possible. 

Change has a sound...-It was composed by Ihan Haydar

Watch Ihan explain why she loves soccer, and what goal she will play for

Get your girls, set your team, choose your goal and join us at the Global Goals World Cup!
— Ihan Haydar

We asked for her picture, we got an anthem!
When we asked the ubercool drummer from the Danish band L.I.G.A to be a Global Goals World Cup ambassador, we could never have dreamed of the profound way she would impact our project. She showed up for what was just meant to be a regular photo shoot, doing a bit of PR for us, and left with the idea to compose our anthem! 

Not only did she come through. She traveled to Nairobi with us and lifted the roof of the Impala Sports Club when she opened the tournament. She even played on the Zero Hunger Heroes Team from GAIN Alliance, which made it all the way to the finals!

Now, when we think about what it sounds like when the voice of hundreds of women is amplified into a great cheer for the world they want, we think it sounds just like when Ihan gets behind her hotpink drum set, and lets loose!

If you haven't yet seen the video from Nairobi here it is. Remember to turn the volume all the way up!

So much more to Ihan Haydar
You do not have to spend much time with Ihan Haydar to realize that as gorgeous and talented as she is, there is just so much more to her. She has that special courage to change what she cannot accept, which we have come to recognize as a universal trait of all the amazing activists we meet through our work.
Ihan had to fight, even for the right to express her musical talent. Growing up in Denmark with quite strict Iraqi parents, she was not encouraged to take music lessons. But she taught herself to play the drums, sneaking into the music room at school, while pretending to be at study hall. She was finally found out when she appeared on national TV, winning the Eurovision Song Contest. 
By then her parents where able to appreciate her gift. But although she traveled to Azerbaijanto represent Denmark in the Song Contest, she still struggles to gain Danish citizenship. This is due to the ever stricter process implemented in order to limit the number of foreigners in Denmark. To that we can only say: Thank you Iraq, for giving us Ihan. We claim her as Danish all the way! 

The universal language of soccer
Another thing you quickly come to learn about Ihan, is that she is a woman of action. Once she has an idea, she is unstoppable. A few years back, she visited the Greek island of Lesbos to help the many refugees who are stranded there. She returned home with a burning desire to make a difference. She realized, that although her resources are limited, and that she cannot fix everything, she could use her love for soccer to brighten the lives of refugee children living in Denmark. So she started coaching a team of young boys. Watching how these little, sometimes traumatized humans lit up and came to life on the pitch, and how the language barriers between the multiethnic refugees crumbled when they communicated through the universal language of soccer.  

We continue to be humbled and inspired by the great people who have joined us in dreaming the dream of a global activist world cup, brining women from all parts of the world together to raise their voices, take action and play for change. And thanks to Ihan Haydar -now we also know what that dream sound like! 


Moving the Goalposts went all the way at GGWCUP Nairobi

Heads turned every time the team of tall athletic players from Moving the Goalpost entered the field. But it was not just their great soccer skills that made them win the Global Goals World Cup. In our tournament, winning the match only gives you one point out of 4 possible. And the players from MTG knew that. They fully embraced their role as movers and shakers, activating the crowd with their great dance moves and brilliant mood, leading by example through superior fairplay and emanating the passion and conviction of the Moving the Goalspost Organisation based in Kilifi Coastal Kenya: To insist on creating a more inclusive, just, and peaceful world where girls’ and women’s full human rights are realized and protected. 
Stay tuned as we post a series of stories about the players, and their journey to the final

Change your conversation -Change the World

It has been over a year since the Global Goals went into effect. In a perfect world, by now every woman, man and child would be aware of, and working towards this amazing plan to transform our planet for the better. Let's just say, progress could be faster! But sometimes change begins with something as simple as changing our conversations. So this is our challenge to you: Please have at least one conversation with a friend, a family member, a co-worker or a total stranger about the goal you are most passionate about, what will happen if we do not succeed with this goal, and what we can do to improve our odds. You don't have to have all the answers. Just start the conversation...Today!
Don't know which goal is your goal? Take the cool Global Goals Quiz here and find out.
Read more about the Global Goals here



Welcome to 2017! Let's get Involved!

The 17 UN Global goals for Sustainable Development agreed by 193 nations in 2015 are the must win battles of our generation. They will require an extraordinary and unified effort from governments, NGO’s, private companies and civil societies. But the real key to success is that we – the people –get engaged and take action. 
In his final speech US President Barak Obama said: "Change only happens when ordinary people get involved" 
If you ask us: What are we fighting for? This is it: To create a space where ordinary people, especially ordinary women feel that they have the power to do extraordinary things, power to change the world. That is what Global Goals World Cup is about. We are setting out to use sport to ignite activism all over the world. Next stop Nairobi. We hope you will join us. Virtually or in real life. March 5th is the day. Warming up for international Womens day, we will play for the change we want to see in this world. 
We would like to thank our amazing partners who are with us on this journey: The danish Ministry of Foreign Affairs, Save the Children, UNDP and joining the team in Kenya: Safraicom and MYSA. We look so much forward to embarking on this journey with you.

Eir Soccer wins prestigeous IOC award

On November 7th Majken Gilmartin was presented with the IOC Women And Sport award for Europe. She won the award for her tireless commitment and original work for women and girls in soccer. 
The first Dane to ever win this prize, Majken Gilmartin was awarded the trophy at a gala event in Lausanne by Crown Prince Frederik of Denmark.
Read about the award here