about Global goals world cup


Inside The Global Goals World Cup
Journalist Barbara Levin deep dives into the stories behind the women who have chosen activism as their way of life... 

Journalist Barbara Levin deep dives into the stories behind the women who have chosen activism as their way of life... 

Echoes of slipping shoes and blowing horns filled the Brooklyn Expo Center as the Global Goals World Cup (GGWCUP) Finals took over on September 19th. Each competing team brought its version of fierce passion and irresistibly contagious energy. Although the women played to score goals on the field, their mutual objective was for a much greater cause.

On one field, Moving the Goalposts from Africa reflected their culture in a lively pre-game display, while next to them a youth girls team from Connecticut played against women twice their age. Unifying this diversity created a unique atmosphere that flowed throughout the day’s event. By celebrating each other’s differences, each team also discovered shared  similarities with the others.  

Whether a player grew up in a sheltered environment in the United States, or in one of Kenya’s poorest regions, GGWCUP brought together participants by finding their commonalities, using soccer as a way to promote social change and establish basic human rights.

Redefining Soccer

I grew up playing competitive soccer in the United States between age nine and 20. As I got older, the game became more competitive. My goal was always to make the “elite” team and move up to the highest achievable level of soccer. While being part of a team has taught me valuable everyday lessons, I eventually lost sight of what I was competing for and my soccer career came to an end.

At the Brooklyn Expo Center that day, I surrendered to the passion and energy - and watched my childhood sport morph into a means of global social change for the better.

A few months ago I met the co-founders of Global Goals World Cup (GGWCup), Majken Gilmartin and Rikke Rønholt Albertsen. Within a week GGWCup had completely changed my view of soccer, opening my eyes to the powerful role that my childhood sport can play in the global fight for social justice.

Sport is a universal language. Soccer, known as ‘football’ outside the US, has been described as the world’s most beautiful game. Witnessing a combination of perfect plays leading to a goal with finesse can light up a stadium and unite thousands of people in a matter of seconds. GGWCup looks beyond the perfect play, using soccer to unite women worldwide as a means to tackle larger social issues.

The official definition of universal is “relating to or done by all people or things in the world.”For short, universal means the inclusion of everyone. Unfortunately, many parts of the world still function with ancient systems of social inequality, which exclude women, or whole ethnic groups that could be viewed as an authoritative threat.

Oppressed minorities have fought for equality for hundreds of years and it seems that at the end of every victory there awaits another battle. Many times I question how to even begin working towards  social justice in countries ruled by strong traditions and fear of change. After witnessing the power of soccer as an activist platform in New York, I felt hopeful. Meeting some of these incredibly brave women was truly inspiring. Whether their focus is gender equality, quality education or climate change, they all have powerful stories to tell, and the GGWCup platform is a powerful force to be reckoned with.


The Dream Team

At the GGWCup NYC Final 2017, at team of 7 gender equality activists from around the world was invited to play.  Each player was chosen for her courage by a prominent gender activist. Learn more >> 

At the GGWCup NYC Final 2017, at team of 7 gender equality activists from around the world was invited to play.  Each player was chosen for her courage by a prominent gender activist. Learn more >> 

Emma Holten

Emma Holten, a feminist activist from Denmark, who was a victim of revenge porn at age 17. Like many women at GGWCup, she used her traumatic experience as motivation to  affect change. Instead of falling to victimhood, Emma  became a major voice in the debate that resulted in the Danish Parliament criminalizing revenge porn.

According to status quo, strong women are never victims, they are never in doubt, they never show signs of weakness. To counterpoise these misconceptions, Holten connects with others by showing her vulnerabilities. Instead of putting herself on a pedestal as a strong relentless woman, Holten emphasizes the importance  of humanizing her cause. The more she relates to others; the more she can inspire them to turn their victimhood into strength.

“One of the really important things for me in terms of being a role model to young women is to openly state that I get sad and I think it’s hard. I think being a young woman is hard. I think it’s difficult to work in politics. I think it’s difficult being an activist,” Holten said. “But we throttle on and we work.”

“One of the really important things for me in terms of being a role model to young women is to openly state that I get sad and I think it’s hard. I think being a young woman is hard. I think it’s difficult to work in politics. I think it’s difficult being an activist,” Holten said. “But we throttle on and we work.”

Life as an activist does not entail constant glamour and victory. Most of Holten’s time is spent alone, organizing, networking and sending emails. Joining the Dream Team at GGWCup has allowed her to unite with fellow activists worldwide, and although conditions differ between developed and developing countries, Holten still finds the issues relatable.

“Being an activist is pretty lonely. You’re alone a lot of the time. You speak alone in public, and you alone are responsible for everything you say,” she said. “Talking to these girls has been so special to me because it makes me feel that there are many of us and there is so much strength to be gained in communicating with each other.”

Fatuma Abdulkadir Adan and Tshidi Likate

Fatuma Abdulkadir Adan from Kenya and Tshidi Likate  from South Africa were also a part of the GGWCup Dream Team representing the Southern hemisphere.

        Adan is the founder of the Horn of Africa Initiative HODI, which uses soccer to promote peaceful resolutions in areas affected by tribal warfare. Through soccer, HODI has initiated group discussions that allow community members to share their experiences with tribal clashes and find ways to move forward without conflict.

The HODI Champs Team that played in the Nairobi GGWCup tournament led by Adan.

The HODI Champs Team that played in the Nairobi GGWCup tournament led by Adan.

As the first female lawyer in Marasabit, Northern Kenya, Adan faced much resistance from men with traditional mindsets. She therefore used her education to promote peace and gender equality with the HODI motto, “Shoot to Score, Not to Kill.” She looks for every opportunity to bring new ideas and voices, that are usually left  unheard, to the forefront of local issues. Without these voices, the gravity of their situation would never be  known  and effective change would never happen. Adan feels that people who have the authority to make powerful decisions must be willing to do the work.

        “When you do the kind of work that I do, it’s lonely. You are alone facing your own battles. Global Goals World Cup brings us all together,” Adan said. “Not everyone knows my battles. This [GGWCup] helps me tell my story.” -Fatuma Adan, Kenya

Like Adan, Likate has been a part of the relentless fight for women’s rights in Africa. She founded Bet She Can, a movement to empower girls in rural QwaQwa, creating a network of girls who motivate each other to reach their full potential and establish  gender equality. Likate was shy when she first started her work, but now speaks in front of hundreds of people. Her entrance fee: a pack of sanitary pads. These donations are then given to high school girls in Africa who cannot afford them. Likate fought gender stereotypes and ingrained traditional views in her village, until she gained respect from her community and showed them the immense capacity women have to affect change .

“There’s nothing that excites me more than being in a room full of young women from different countries,” Likate said. “This is where we get to unite, share our stories and empower one another. This is the only time we get to unite and share the seeds of greatness among ourselves.”

Worldwide Female Fighters

Although women at GGWCup come from different nations, countries, and ideologies, many have dedicated their lives fighting for gender equality. Among the room full of activists at GGWCup, were Hajar Abulfazl from Afghanistan and Dorcas Amakobe from Kilifi, Kenya. Due to their physical distance and differing  cultures, these two countries would ordinarily not be compared, however as  both countries systematically suppress women’s rights the comparison felt natural to these two activists. In combating traditional norms, Abulfazl and Amakobe found alternative pathways towards realizing gender equality in their respective countries by harnessing soccer as the medium for social change.

Hajar Abulfazl

“Today we see fathers and brothers encourage their daughters or sisters enroll in a club to play football, We have the hope of a better future because football can change women’s lives.” Haja Abulfazi -Afghanistan

Today we see fathers and brothers encourage their daughters or sisters enroll in a club to play football, We have the hope of a better future because football can change women’s lives.” Haja Abulfazi -Afghanistan

Abulfazl, co-captain of the Sports Equality Enforcers at GGWCup, has played for the Afghan National Soccer team for ten years. Her uncle always told her that women playing sports goes  against Islam, a typically patriarchal point of view in the Afghan culture. According to tradition, a woman’s purpose is to have children, cook and clean in the home. Abulfazl lives to disprove this belief.

Today she works at Child Advocacy and Women’s Rights International, a nonprofit organization based in Washington. She has used her position on the Afghan National team to convince fathers that their daughters can play soccer while honoring Islam. Girls don’t have to wear shorts or play without a hijab. One does not preclde  the other, and this freedom gives women a chance to gain tremendous confidence in an otherwise oppressive society.

When Abulfazl started her soccer career she was met with cultural resistance, over time however a gradual acceptance followed. Abulfazl helped create girls soccer teams in every school and now over 3,000 girls play soccer in Afghanistan. For women like Abulfazl, soccer is not just a game but also a reflection of gender equality and female empowerment.

Dorcas Amakobe

Amakobe may not speak Afghani but like Abulfazl, she views soccer as an opportunity to tackle prominent social issues in Kenya. She is the Creative Director of Moving The Goalposts (MTG), representing the Kilifi and Kwale County in Kenya. Her team MTG won the 2017 GGWCup in NYC. About 70 percent of the population in these counties lives below the poverty line. Women in these areas of Kenya are often trapped in a vicious cycle of inequality; early pregnancies, forced marriages and subsequent low school attendance ratess. To empower these women, Amakobe was among the leaders of MTG, using soccer as a means of challenging and changing the traditional norms used to denyt gender equality.


“What sticks in the mind of people is action. If you’re just complaining that we aren’t getting equal opportunity, nothing will happen. So we acted by giving girls the chance to go to the beach and play football,”
-Dorcas Amakobe, Kenya

Like Abulfazl, Amakobe spends much of her time educating her surrounding communities about how soccer benefits women, highlighting that traditional norms should not stop women from following their passion. Although they initially experienced much resistance, MTG now supports about 9,000 girls in Kenya. The transition rate from Primary to Secondary School is less than 20%, so education is a real focal point of their activism. Utilizing soccer, Amakobe aims to integrate education and activism into the lives of these young girls, giving them the chance to become  articulate advocates for women’s rights themselves in the future.

Miykal Carrington and the Reality of Climate Change  

Carrington, a player on the SDG Changemakers team, came to New York with cheerful energy and a bright smile that everyone noticed. One would never imagine the tragedy she experienced just hours before her arrival at GGWCup.

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Carrington is originally from the Commonwealth of Dominica and now lives in Connecticut. She started a National political party called The People’s Party, which adopted the UN Global Goals as their platform – with a specific focus on climate change. People of the Commonwealth of Dominica live in fear of their towns flooding  due to heavy rainfall.

Unfortunately, this became a reality when Hurricane Maria hit the island nation on September 18th. Although Carrington was among the first to help prepare relief funds and supplies, she had extremely limited communication with her friends and family in Dominica. All she could do during at the time was wait.

“It’s frustrating. Even though I’m helping, I feel helpless,” she said with a nervous smile. “At the end of the day, these issues are people’s lives.”

According to Carrington, powerful nations benefit from Dominica’s high supply of carbon emission in their soil. Residents are therefore the first to feel the impact of climate change, and last to benefit from their own emission supplies. The question is how many deaths does Dominica have to experience before we take action toward improving the environment? Must the world’s most powerful nations feel the true impact of climate change before action is taken.

 “You pray that everyone is fine,” she said with a hopeless laugh and hopeful smile. “I shouldn’t even say pray anymore. I’m at the point where I thank praying warriors, but we need people who are ready to take action and work.”

Gathering Our Greatness

Most of us wait for change to come to us, or experience a tragedy close-up, before taking action. GGWCup seeks out those who practice activism for change on a daily basis while envisioning an improved future in their corner of the world.

While many glorify activism, it is by no means an easy task to take on. Despite careful diplomacy, culturally-respectful practices  and extensive communication, activism often feels like a distant entity to many in different parts of the world. GGWCup recognizes the power of using the world’s most beloved sport as a way to unify people in an alternative way.

“It can seem super simple and almost banal but I can attest that playing soccer together makes people understand each other more than having a meeting about feminism. I know this! It does not mean that we shouldn’t take other actions, but it makes you see how people are similar to you instead of showing their differences. We need that in our fight.” -Emma Holten, Denmark
Organizations like GGWCup remind us that we can all play our part in the fight for social justice, and that we do not have to fight our battles alone.  Formally, the GGWCup is a project which merges sport and activism, as a means to support the implementation of the United Nations Sustainable Development Goals by 2030. At the Brooklyn Expo Center that day, I surrendered to the passion and energy - and watched my childhood sport morph into a means of global social change for the better.
GGWCup UAE Eventpage Now Open!

Proudly presenting the first GGWCup tournament in the MENA region!

This tournament is part of the Global Goals World Cup Series. Where women all over the world play football for the world they want. 

Enter a team

The Global Goals World Cup is the world's first five-a-side World Cup for the Global Goals.  Each team consists of 6-8 dedicated women who want to help push progress towards the 17 UN Sustainable development goals while having a blast playing football.
Anyone can enter! Get your friends, colleagues, study group or team mates, and join the community of Global Goals World Cup alumni and supporters who already count over 1000 women from five continents. Share ideas and be inspired on how to take action for the world we want.  

Why you should join us: 

Despite the many advances in creating a sustainable future and combatting poverty, the international community still has a long way to go if we are to reach the SDG's by 2030. In many communitites, women are an untapped resource of strength and influence. And also those who have most to gain by accelerating progress towards the Goals. For example are women and children often the most vulnerable to the effects of climate change.  By mobilizing women to have their say in the sustainable development agenda, We aim to rally public support to address these issues.

What We Do

Over the next years, the GGWCup is building a worldwide community of teams, connected by their love of football and their desire to change the world one goal at a time. The strategic partners for the GGWCup in UAE are UAE Football Association, United Nations Global Compact (Local Network) and Women’s Empowerment Principles (WEPs), Choithram & Sons, Watermark and Watermelon.

Meet the hosts and partners

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ggwcupGGWCup UAE
Dubai Tournament Announced with Strong Partners
Plans for the first MENA region GGWCup was launched in Dubai on Oct. 18th.

Plans for the first MENA region GGWCup was launched in Dubai on Oct. 18th.

A Dream becomes reality
The idea of a tournament in the UAE was first born in 2016 at the Global Compact Leaders Summit in New York. Now it is becoming a reality thanks to our strong local and global partners. This time, Eir Soccer is teaming up with the Dubai-headquartered consultancy and sustainability knowledge center Sustainable Mindz, the Royal Danish Embassy Abu Dhabi, the Local Global Compact Network and our Global partners UNDP and Save the Children. In addition, for the first time since Copenhagen, we are also under the patronage of the UAE Football Association, which will strengthen our continued dialogue with sports organisations about the vital role that sport can play in reaching the UN Global Goals. Also the Women’s Empowerment Principles (WEPs), Choithram & Sons and HomeCycle are joining the strategic partners. 
Gulf News
Arabian Business 
More media coverage coming up. 

Campaigning for 100 days for the Global Goals.
The press event was the kick off for a 100 day campaign to raise awareness of the UN SDG's in corporate- and civil society of the UAE, and to invite and encourage all kinds of women to set teams and participate in the tournament.  As we saw in Bangkok, the GGWCup format with special rules allows for unexpected sports starts to emerge. Thus, the runners up in our recent Bangkok tournament was a team of mothers to children at the NIST International school, who had led a strong campaign of advocacy for Goal 3: Health and Wellbeing, and had put incredible energy into mobilizing the crow and being creative with their style. This made them a fierce opponent even to the younger and more skilled football teams. (Read about the GGWCup rules here) 

Campaign overview

We are excited to set out on this journey, which hopefully will see a series of GGWCup events in the region, establishing a strong tradition for mobilizing women to take action for sustainable development through sport. 
Please stay updated and register your team through the eventpage, which will open on on Oct 23rd



ggwcupGGWCup UAE
Big Mango FC takes the GGWCup Trophy! And Bangkok Wins Our Hearts

GGWCup Bangkok was our fifth tournament on four continent in 17 months. It has been an eventful year. But one thing is clear to us:  We are just getting started! And it is probably not the last time we will be playing for the Global Goals in Bangkok; Our great host and partners made us feel like this is the beginning of a beautiful friendship. The teams where so amazingly passionate, the venue and weather was perfect. And the skilled crew of coaches from Chelsea Foundation's Development Programme made sure that, as Nikolaj Coster-Waldau stated in the press conference: The Global Goals World Cup football matches have never been so well organized as they were in Bangkok :) 

We would like to extend a heart felt THANK YOU! To all the people who worked incredibly hard behind the scenes to make this event spectacular: All the support staff on the school, the student volunteers, the medical crew from Vejthani Hospital and the crew of referees. 


Thank you to all the Little Pink Falcons, Tiny Peace Panthers and Miniature Seekers of Justice.
We would also like to give a special thank you to the next generation of Global Citizens who came out to cheer for their mothers and teachers. We truly hope that you all had a great time seeing the Global Goals come to life, and that you will always remember seeing your mothers and teachers as the super cool, super stars they always are, but in particular were this Saturday! 

To view and download high res images from the day, please click here to request access

Thank you to our sponsor: 

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These are the teams lining up in Bangkok tomorrow!

Best of luck tomorrow to our fantastisk GGWCup Bangkok teams.

We can't wait to see them in action! The teams represent a multitude of nationalities, professions and backgrounds. But they share a passion for making the World better. The order or the team photos is not random. Teams are ordered by their Action Score, left to right beginning with The Justice League who have led an impressive fundraising and awareness campaign, very closely followed by the Pink Falcons and Big Mango FC. 
In a Global Goals World Cup tournaments, games are decided by a special point system. Designed to expand the definition of success, and allow fun and exiting games between teams of different skill levels.
 After each game 4 points are given: One for scoring most goals, one for creative style  one for mobilizing the crowd and one for actions for the goals.  This means, that in any game, the team entering into the Cup with the highest action score of the two teams playing, wins the action point. The total winner of the game is the team with most points out of the 4 possible.

Let's Play :)  

ggwcupGGWCup Bangkok, Teams
A new GGWCup season kicks off in Bangkok on September 30th!
Only a few weeks ago the GGWCup 2017 final was held in New York City. Now the series of regional and local tournaments leading up to 2018 are kicking off in Bangkok.

Only a few weeks ago the GGWCup 2017 final was held in New York City. Now the series of regional and local tournaments leading up to 2018 are kicking off in Bangkok.

Welcome to the Global Goals World Cup Bangkok

Hosted at NIST International School in partnership with the UN Development Programme Thailand, Eir Soccer, The Embassy of Denmark in Bangkok and Chelsea FC International Development Bangkok

Hosted at NIST International School in partnership with the UN Development Programme Thailand, Eir Soccer, The Embassy of Denmark in Bangkok and Chelsea FC International Development Bangkok

Bangkok is getting ready!

The teams are lining up, Nikolaj Coster-Waldau a.k.a The Kingslayer in HBO series Game of Thrones is flying in for his other role as GGWCup referee and UNDP Goodwill Ambassador, tickets are almost sold out and the excitement is building ahead of the tournament in Bangkok. 

The 20 plus teams of women are preparing to play and take action for the world they want in support of the UN Sustainable Development Goals (Global Goals) Each team has chosen the goal they are most passionate about, and by the alternative GGWCup Rules, they will get points for creative style, action and mobilization as well of their soccer skills. Learn about the GGWCup rules here

Meet the teams playing in the tournament here 

Partnerships for the Goals

Once again, the GGWCup is built on the power of partnerships. We are uniting an educational institution with a soccer academy, adding the UN development programme, the government of Denmark and private sector sponsors.  In this way we are able to create an event, which truly reflects the many diverse agendas and forms of contribution associated with reaching the Global Goals. We look forward to hopefully give the players and fans a day full of inspiration and entertainment.

Program for the day

  • 8:30 AM: Doors open, Team registration
  • 9:30 - 10:00 AM: Opening ceremony
  • 10:00 AM - 12:00 noon: Games
  • 12:00 noon - 2:00 PM: Free Team Lunch and half time entertainment. 
  • 2:00 - 4:00 PM: Games & finals
  • 4:00 - 5:00 PM: Awards & closing ceremony

Tickets can be booked through this Eventbrite page. 

Venue and logistics

NIST is located at 36 Sukhumvit Soi 15 near Asok, easily accessible via the BTS Skytrain or the MRT. Shuttles will be running between the Manhattan Hotel and the Nist Campus.

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Thank you to our sponsors:

PANDORA, the world's largest jewllery manufacturer, is a strong supporter of Global Goal 9 “Industry, innovation and infrastructure" with a proven track record of success from LEED certified crafting facilities, zero waste to landfill achievement and 2017 JNA's sustainability initiative of the year award.
Visit Pandora online and connect with them on Facebook.

Vejthani Hospital was established in 1994 and treats over 40,000 patients from more than 40 countries every year, supporting Global Goal 3: Good Health and Well-Being.

Visit Vejthani Hospital online and connect with them on Facebook.










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Moving the Goalposts bring the GGWCup trophy home to Kenya!

What a night! The amazing women from Moving the Goalposts who had traveled all the way from Kilifi enden up victorious, brining the GGWCup trophy home with them!

From the GGWCup team we just want to say THANK YOU! to all the amazing teams, volunteers and partners who made the Global Goals World Cup happen on September 19th. Right from the super flexible owners of the Brooklyn Expo Center. who had never thought they would host a soccer tournament at their venue. To the Permanent Mission of Denmark to the UN, and the New York City's Mayors office for International Affairs Who helped us put everything together and supported the creation of the SDG 5 Dream Team. UNDP who partners with us everywhere in the world together with Save the Children, who made sure that the winners from Nairobi -Moving the Goalposts could join us in New York. And our amazing production partners Packouz productions, who were invaluable in making the event run smoothly. And GAIN who served a delicious dinner for the players after the games. 
We couldn't have done it without the support of UN Women,  the Office of the Secretary General's Envoy on Youth, Dena Mekawi from Style and Resilience, GANNI, Muuto, Global Citizen, Shamballa Jewels, Joe and the Juice, Little sun, DJ MIcki, Ihan Haydar, and our great referees Nikolaj Coster-Waldau and Victor Ochen. And the phenomenal crew of referees judges and volunteers.
There are tons of gorgeous pictures and video on their way. But for now we just wanted to highlight the winners

1. The overall Trophy winner: Moving The Goal Post
2. Action Point Winners: Sports Equality Enforcers
3. Mobilizing the Crowd winners: BIG FC
4. Creative style: Mamma's United
5. Next Generation winners: She is Worth More
6. Attitude Award: Stars & Strikers
7. Give Back winners: Global Goals NY FC

Congratulations to all the teams, and we hope to see you again next year for more Global Goals Action!
Next stop is Bangkok already on September 30th.  

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Press release: Annie Lennox and HRH Crown Princess Mary to Nominate last two SDG 5 (Gender Equality) Dream Team Players.

Artist and activist Annie Lennox and Her Royal Highness Crown Princess Mary of Denmark will be the ones to announce the last two players on the SDG 5 (Gender Equality) Dream Team ahead of the 2nd Global Goals, five - a – side soccer World Cup Final. Her Royal Highness the Crown Princess will announce her player at the opening of the event.

Today (Sept 18th) Annie Lennox announces her choice of player: Muzoon Al-Mellehan, a Syrian refugee and UNICEF Goodwill Ambassador. 

Statement by Annie Lennox: 

We live in a world where famous sports heroes are elevated to the heights of bright stars serving as god like role models for their generation. But when it comes to  heroic gender equality activists, this level of celebrity is not the case. 

They fight their battles behind the lines, uncelebrated and unnamed, often at great personal risk, and with no reward or motivation other than creating the transformative change they want to see in the world.

The Global Goals World Cup has set out to change this. 

Young gender activists from all over the world are being nominated to come together at the Global Goals World Cup activist football tournament in New York City ‪on September 19th.

They will become the ultimate Sustainable Development Goal 5 (Gender Equality) Dream Team. I have been given the honour to nominate one of the Dream Team for Gender Equality, and have no hesitation in putting forwards an inspirational young Syrian woman who demonstrates the tremendous courage and willpower to drive us all forwards towards a more equal and just world. 

Muzoon Almellehan campaigns relentlessly to ensure that girls have access to education, and are able to realise their rights. She is a world class champion in her field. As part of the SDG Goal 5 Dream Team, she would receive the recognition and encouragement she deserves to elevate and scale up her exceptional work towards the goal of Gender Equality. 
Thank you for your attention.
Annie Lennox

Global Goals World Cup is an international soccer initiative created by Danish Sports organization Eir- Soccer in collaboration with The UN Development Program and other partners. 

Global Goals World Cup merges soccer with sustainable development advocacy in a vibrant soccer tournament. Building a global platform for women to set their own development agenda and drive progress towards reaching the UN Sustainable development Goals (SDG’s or Global Goals)

The SDG 5 Dream is an initiative by Global Goals World Cup, the Permanent Mission of Denmark to the UN, UNDP, Save the Children, UN Women and Women Deliver

As a member of the Dream Team, players spend three days in New York City during the UN General Assembly, playing in the Global Goals World Cup, participating in Global Goals Week events and giving interviews and talks. The teams is also being honored by the founders of Shamballa Jewels, who have made a limited edition bracelet for the players, to be received at an an exclusive event at the new Mercer street flagship store on September 18th.

The team will play in the GGWCup Tournament on Tuesday September 19th at Brooklyn Expo Center, 72 Noble Street, Brooklyn. At 4:30 pm. Press event from 3:30 pm (see general press release here. 

More information about the Dream Team here

To request interviews with players/more information: contact Rikke Rønholt Albertsen

The players are:

Emma Holten from Denmark
 Nominated By the Danish Minister for Equal Opportunity Karen Ellemann
-A central voice in the debate that led the Danish Parliament to criminalize revenge porn.

Fatuma Adan from Kenya
Nominated by the Kenyan Cabinet Secretary of the Ministry of Public Service, Youth and Gender from Kenya Mrs Sicily Kariuki.
-First Female Lawyer in Mars bit Kenya, and founder of the Horn of Africa Development Initiative.

Khalida Popal from Afghanistan
Nominated by Moya Dodd Australian soccer legend and former member of FIFA Executive Committee. 
-Captain of the first women’s soccer national team in Afghanistan, and first female member of the Afghan Soccer Association

Dina Smailova from Kazakhstan
Nominated by UN Women Executive Director Phumzile Mlambo-Ngcuka
-Women’s rights activist and founder of the ‘NeMolchi’ (break the silence) movement against sexual violence in Kazakhstan 

Tshidi Likate from South Africa
Nominated by CEO of Save the Children International Helle Thorning-Schmidt
- founder of Bet She Can, a movement to empower girls in rural QwaQwa, creating a network of girls who motivate each other to reach their full potential.

Muzoon Almellehan from Syria  
Nominated by artist and activist Annie Lennox
-Education activist and first ever refugee to be nominated as UNICEF Goodwill Ambassador.

Assmaah Helal from Australia (Will be announced at the opening of the event on September 19th.)
Nominated by Her Royal Highness Crown Princess Mary of Denmark
- Recognized as Muslim Sportsperson of the Year in 2012 by the Australian Muslim community for her years of work to provided safe spaces for - and encourage migrant women and girls to participate in sport


Opening Doors for At-Risk Youth in New York City

The times when teens or at-risk youths are most likely to get involved with crime is on the weekends. These soccer programs therefore run every Friday and Saturday evenings, turning on lights in gyms and soccer fields at times they are ordinarily closed. Hence their name: “Saturday Night Lights.”

Saturday Night Lights is a crime prevention initiative with two program sites in East Harlem, targeting individuals from ages 11 to 18 years old. They are bringing their mission to Global Goals World Cup with a group of 15 to 17-year-old girls who have embraced the power of soccer to create opportunity in their lives.
At-risk youth in major cities are a crucial target to decrease future crime rates in the United States. Because many of these adolescents don’t have an alternative route, they often resort to illegal activity, continuing the cycle of misconduct. Programs like Saturday Night Lights are tackling these issues in New York City by using soccer as a tool to keep the kids off the streets.

At the Global Goals World Cup a select number of "Next generation" teams are invited to play. The young ladies from Saturday Night Lights is one of two youth teams in the tournament.

At the Global Goals World Cup a select number of "Next generation" teams are invited to play. The young ladies from Saturday Night Lights is one of two youth teams in the tournament.

“This program has become a safe haven for these girls. Not only metaphorically safe, but also physically safe, I think soccer has really given them an alternative way to spend their time.”
Lilli Barrett-O’Keefe, youth advocate and social worker for Saturday Night Lights.






About the Program

Apart from the weekend  activities the program also hosts supplementary activities during the weekdays to support social and emotional development. These include workshops as well as individual and group meetings. With more than two-hundred participating boys and girls, Saturday Night Lights strives to create an inclusive community across the board, and they receive incredible support from its city surroundings.

City in the Community (CITC), the charity proudly supported by New York City Football Club, runs the Saturday Night Lights which is funded by the Manhattan District Attorney's Office.

“It is really unique for New York City to have such a robust support system for sport-based programs,” Barrett-O’Keefe says “They not only donate money to get this program up and running but they’re deeply embedded in making sure that the youth across all boroughs are staying out of trouble.”

WHY GOAL #10? 

GOAL #10, Reduced Inequality, encompasses Saturday Night Lights’ mission to improve the lives of marginalized groups in New York City. Over 18 percent of their girls identify as LGBTQI, over 95% coming from immigrant populations and a large number residing in NYCHA housing.  Whether it’s social or economic equalities relating to documentation, immigration status or sexual orientation, Saturday Night Lights strives to equal access to the sport for everyone.

“There’s so much competition in New York City,” Barrett-O’Keefe explains. "The game is often diluted with pay-to-play programs and a lack of space. The kids that could really use the structure of an organized sport are the kids that are being denied access to the game.”

Barrett-O’Keefe believes that Global Goals World Cup is an amazing opportunity for these young girls to be involved in a bigger mission. 

“On a small scale, we do this work each and every day in Harlem. But a lot of them don’t see that it fits into a bigger narrative of soccer for development,” 

These girls are already a part of this global movement. However, when it becomes visible and tangible, soccer as a tool to create social justice becomes so much more powerful.






Press Release. Get ready for the 2nd Global Goals World Cup Finals!

What: Sport meets advocacy in this entertaining street soccer event where twenty four teams of inspiring women from all over the world compete to win the Five-a-Side Global Goals World Cup trophy.
To qualify, each team has led a campaign of advocacy and action for their favorite UN Global Goal, and they compete by a unique set of rules that decides games based on action, mobilization, style and soccer skills.
Celebrity referees, DJ’s and high-level addresses are mixed in with the fast paced games.

The event is hosted in partnership by Danish sports organization Eir Soccer, UNDP, The Permanent Mission of Denmark to the UN, Save the Children, GAIN, UN Women, The Office of the Secretary-General's Envoy on Youth and the NYC Mayors Office for International Affairs.

Where: Brooklyn Expo Center 72 Noble Street, Brooklyn. Entrance between Franklin and West. (few blocks from transmitter park)

When: Tuesday September 19th. 3:30 pm - 10:00 pm
Media Zone from 3:30 at the Expo Center.

Available for interviews:
Game of Thrones star and UNDP Goodwill Ambassador Nikolaj Coster-Waldau,
Nobel Peace Prize nominee from Uganda, Victor Ochen. 
Artists, Olafur Eliasson and Felix Hallwachs, Who are awarding their newly launched solar lamp "Little Diamond" as medals.
From Eir Soccer: Founders of Global Goals World Cup, (Winner of IOC Women in sport trophy 2016) Majken Gilmartin & Rikke Ronholt.
Musician and composer of the GGWCup anthem, Ihan Haydar
Specific teams and players on request. 

4:30 pm opening addresses by
GGWCup Founders Majken Gilmartin & Rikke Rønholt
Danish Minister for Development Cooperation Ulla Tørnæs
CEO of Save the Children Jordan Rania Malki
Announcement of the final SDG 5 Dream Team Player by HRH Crown Princess Mary of Denmark
Games opening by Referees Nikolaj Coster-Waldau and Victor Ochen. 
5:00 pm Games kick off
7:45 Finals
8:00 pm -10:00 pm Awards and Dinner 

Press needs to RSVP to 

Who it playing? (click to read profiles on select teams) 
SDG 5 Dream Team playing for goal # 5 Gender Equality I  Moving the Goalposts From Kenya, winners from Nairobi tournament playing for goal # 5 Gender Equality I Meyers FC playing for goal # 4 Quality Education I Saturday Night Lights playing for goal # 10 Reduced Inequalities I Climate Reality playing for goal # 13 Climate action I  Mamas United playing for goal # 3 Health and Wellbeing I BIG FC (Architects from Bjarke Ingels Group) Playing for goal # 11 Sustainable Cities and communities I  GANNI Girls (Bloggers and Models) Playing for goal #5 Gender Equality I  Beyond FC ( Local NYC Team) playing for goal # 17 Partnerships for the Goals I Sports Equality Enforcers Playing for goal # 5 Gender Equality I ASK for Choice  Playing for goal # 5 Gender Equality I Feminist Camp playing for goal # 5 Gender Equality I Team Sauce from Liberia playing for goal # 6 Clean Water and Sanitation.
-And more! See all team photos here.

The GGWCup works to raise awareness and rally communities in support of the UN’s Sustainable Development Goals through a world series of powerful soccer events. During the events, teams of adolescent girls and women play to raise awareness of the impact of poverty, inequality and climate change, and encourage progress toward sustainable development across the world. The New York tournament is the global final with players participating from around the world.

Building a World Cup through Unusual Partnerships
The GGWCup is on a mission to create a new type of World Cup, built around unusual multi-sector alliances, driven by a passionate core team of women and men who want to expand the common notion of what a sport event looks like, who participates, and what kind of message it sends. GGWCup aims to become the the inclusive space where amateur women from all over the world meet, play and change the world! 

Co-Founders Majken Gilmartin and Rikke Rønholt
We both grew up in the world of sports and have always appreciated the value it brought to our lives. But we realized, that we shared a longing to see sport play a more prominent role as a driver of change and progress in society.  In some ways, sport has failed to evolve with time, and is functioning much like it did over a hundred years ago. One of the significant differences back then was that women did not participate in sport. So we asked ourselves: If women had been the original co-creators of sport, how might it have looked different?  

Uniting sport with fashion, art and development: The Global Goals World Cup tournaments aim to embrace the intersection between fashion, art, development policy and sport. This happens through the diversity of the teams and the unique partnerships.

One example of these types of unusual partnerships is the collaboration with fashion brand GANNI, who have designed a support t-shirt, which will raise funds to allow more women from low-income countries to participate in the events.

“This project is very close to my heart. In my teens I was an avid soccer player, and throughout my career I have been working in an industry surrounded by strong and aspirational women, so being able to support women’s rights and gender equality through my love of soccer is a match made in heaven.”

-       Ditte Reffstrup, Creative Director GANNI More about the partnership here

Partnership with UNDP and the role of Goodwill Ambassador Nikolaj Coster-Waldau

Despite the many advances in combating poverty, conflict and corruption, women and children in many countries still face economic disparity, physical and emotional abuse, violence, discrimination and a lack of opportunities. They are also often the most vulnerable to the effects of climate change. By leveraging voices such as Coster-Waldau’s, UNDP aims to rally public support to address these issues. During a press conference last fall following his appointment as their newest Goodwill Ambassador, he affirmed,

Nikolaj Coster-Waldau
“My main mission as UNDP Goodwill Ambassador will be to raise awareness and support for the Global Goals for a better future for all, which cannot be achieved without empowering women and protecting our planet”. 

For more information and updates go to the Event Page

Partners and Sponsors: 

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Presenting the next SDG 5 (Gender Equality) Dream Team player

Can a young shy girl from a small village in South Africa become an outspoken champion of girl's rights? You "BET SHE CAN!" -This is the name of the organisation that this next SDG 5 Dream Team player founded to create a network of support and mentorship for young women in her home country. She was named Save the Children Girl Champion for her impressive accomplishments, and we are proud to be able to call her an SDG 5 Dream Team Player as well. 

Quote from the Permanent Mission of Denmark's announcement of her nomination. 

As a girl, Tshidi did not have a seat at the table. Traditional leaders perpetuated gender stereotypes, but her light shined so bright that the king in her village invited her for a meeting. She is now an inspiration to girls who do not think they can achieve big things. Tshidi is a shining example that one’s place of birth should not determine your path in life.
And Tshidi is already a good friend of the Mission of Denmark and the Global Goals World Cup. She was a panellist in the side event at the UN HQ in March 2017, where the SDG 5 Dream Team was launched and the two first players were revealed.
Tshidi is nominated by Save the Children international CEO, Helle Thorning-Schmidt. Save the Children is a proud partner of the Global Goals World Cup, and have co-hosted the women’s football tournaments in Nairobi, Copenhagen and now New York City. 
Tshidi continues to fight for gender equality and every girl’s right to an education – an on Tuesday, 19 September she will fight for her team to win the Global Goals World Cup Trophy.
Join us at the tournament! Go to the event page and register here

Watch the video announcement by Ms Helle Thorning-Schmidt and the acceptance by Thsidi Likate here

Sports Equality Enforcers; No More Barriers For Women in Sport!
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Imagine growing up watching your brother or father juggle a ball for hours in the backyard, but when it’s game day, you aren’t allowed to watch him play in the stadium. You can only see him play on TV or hear from others about that time he scored that amazing goal or made a tackle that saved the game. This is unfortunately the reality of daughters, sisters, wives and mothers today in certain countries where gender equality is not enforced.

The birth of Team Sports Equality Enforcers

The idea that these women can’t even watch their loved ones play shook Mara Gubuan, who co-founded Shirzanan media and advocacy organization for Muslim female athletes in 2014 and has moved on to expand her advocacy work beyond issues limited to Muslim females. She is developing a formal work coalition to follow up on issues introduced by the Sports Equality Enforcers team of amazing individuals which she recruited to compete at Global Goals World Cup, playing for GOAL #5: Gender Equality. Gubuan is co-captain along with former Shirzanan athlete ambassador Hajar Abulfazl of Afghanistan. They work to advance women’s rights and foster gender equality by eliminating institutional and cultural barriers to sports.

“For America where we consider sports as an activity for all genders, whether it be a family or group of friends, imagine the stadium full of only men or half full because women are not allowed. That is a compelling argument for gender equality,” Gubuan says

Specific Goals

To challenge gender norms and provide opportunities, it is crucial for men to understand the unfair conditions that women face in the world of sports. Gubuan wants their coalition to be a catalyst for change by confronting the most egregious gender inequities. Her strategic plan 

supporting athlete ambassador Bilqis Abdul-Qaadir as an advocate and forming a coalition with Athlete Ally, Women’s Sports Foundation, UN Women Sport, HRW and Women Win contributed to overturning the decades-old hijab ban in basketball and reducing religious discrimination against Muslim women in sports. She intends to support and build upon the great work of Human Rights Watch in challenging the stadium ban in Iran. This ban excludes women as spectators, denying them access to public space to watch the men’s national football and volleyball team matches, including during the current World Cup qualifiers.

“In the area of sport there are innumerable issues whether it be access to sports equipment, training, sponsorships or scholarships,” Gubuan says. “There is so much inequity that we feel sport’s unifying power and universal platform can bring people together to speak out against injustices and stand up for equality.”

Establishing a Platform for Change

Like many participating teams, Gubuan views Global Goals World Cup as an opportunity for collaboration. She believes these women who are shedding light on different SDG's will energize and inspire a collective mission to improve the world. Teams can create a base foundation for change that has the potential to last much longer than the duration of the tournament.  

Soccer’s world popularity offers an opportunity for Sports Equality to cross boundaries of prejudice and galvanize men to support women in this quest for gender equality.

“Because soccer is popular with men and boys worldwide, we must use this sport as an  example of the exclusion of women. And by exclusion I mean not only access to sports but also increasing the media representation of female athletes, the number of female teams, coaches and seats on governing boards.”

Joining Gubuan as Sports Equality Enforcers are Lori Lindsey for Athlete Ally, Ericka Kriedel for Women’s Sports Foundation and Free to Run, Sally Roberts for TrueSport, Tecia Torres for Wrestle Like A Girl, Becky Clark for WoBold Sports, Hajar Abulfazl for Tawana Ladies’ Football Club of Afghanistan, Liz Stanton for The Through Her Eyes Project, and supported by the Julie Foudy Sports Leadership Academy

ggwcupGGWCup NYC 2017, Teams, Goal 5
Quality Education Inside and Outside the Classroom

When you think of education, an image of a classroom with a group of students sitting at desks most likely comes to mind. The truth is, education comes in many forms – and isn’t just restricted by the premises of a classroom. Meyers FC believes that education means providing individuals with the proper resources to get desired opportunities in life. Naturally, they will be playing for GOAL #4: Quality Education.

What can unite all departments of an organisation? -Soccer can
This team represents MeyersUSA, a hospitality group in New York started by a Danish culinary entrepreneur, Claus Meyer. In the spring of 2016, Meyer opened a food hall and restaurant in Grand Central Terminal. Meyers FC players are a diverse group that are all employed by MeyersUSA, from servants, cooks, chefs and many more. Julie Bengtsson, the project manager of Meyers FC, said that soccer is something all these employees can unite over, despite their position with the company or where they are from.

“It doesn’t matter whether you get a high school education or you go to a university or graduated to become a cook,” said Bengtsson. “Claus wants to help people that don’t have as many opportunities so they can start somewhere and work their way up.”

Meyer’s Mission

Meyer also started The Melting Pot Foundation, an NGO that aims to improve quality of life and learning opportunities for marginalized populations in Denmark and selected developing countries. The Melting Pot Foundation started a restaurant in Bolivia, GUSTU, that served as a school for underprivileged individuals who could learn how to cook. Additionally they have recently founded a culinary school and health project for marginalized young people in Brownsville, New York City. Students are taught cooking skills that provide them with job opportunities at restaurants.

Bengtsson’s vision of the future is to find ways that the UN Global Goals can be implemented naturally in our lives. If people are making conscious choices every day to support the goals, milestones in progress can be made.

“Everyone deserves clean water, quality education and a fair chance in life regardless of where they are born,” she said.

Bengtsson found an analogy between the love of soccer and drive for social progress: Soccer has a certain finesse to it. Players show a tremendous amount of motivation and stamina throughout all ninety minutes of the game. Reaching the UN Global Goals is a similar concept. It requires commitment and stamina. Like any champion of a soccer match can tell you, reaching the goal requires perseverance.


ggwcupGGWCup NYC 2017, Teams, Goal 4
SHE’S WORTH MORE; Representing Youth Activism

Save the Children U.S Headquarters is bringing the next generation of young activists to Global Goals World Cup. Team SHE’S WORTH MORE is made up of soccer girls from Weston High School in Fairfield County, playing for GOAL #5: gender equality. They stand up for the rights of the Girl Child.

This youth team chose GOAL #5 because this was the most relevant to their lives and to the rest of the world. Julia Morledge, a player of team SHE’S WORTH MORE, says that even in a sheltered community like Fairfield, they still feel the presence of gender inequality in a high school setting. This doesn’t dominate their culture as much as other countries, but Morledge says she sees it among her peers.

“In the future I’d want to see equal pay for men and women,” she said. “For women to have stable lives of their own, equal pay is a necessity.”

SHE’S WORTH MORE players are bringing a young energy to the tournament in New York City and raising awareness in their high school through local school papers and television. Their work to support the goals shows us that it’s never too early to take action and connect with others on a global level. All it takes is to stand up for your beliefs.


Living Feminism with Feminist Camp
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Feminism is not the belief that one gender is better than the other. Its goal is simply to equalize men and women in a male-dominated world. Gender equality has been a battle for centuries with constant resistance, and naturally frustration turns into anger for women worldwide. The key to change is turning these frustrated emotions into action. Feminist Camp was established to help people implement feminism into their lives in a healthy and practical way.

Founder of Feminist Camp Amy Richards

Founder of Feminist Camp Amy Richards

Amy Richards, the founder of Feminist Camp, will be bringing the organization’s mission to Global Goals World Cup, playing for GOAL #5: Gender Equality.

“I felt that how people thought and talked about feminism didn’t match with how I saw them living feminism. 

“Feminist Camp is about challenging you to figure out what your own values and opinions are. I think a lot of people say they’re feminist but haven’t paused to find a way to make it more specific to their lives.” Richards explains


Giving Young Women the Tools for Feminist Action
Feminist camp operates primarily in New York City, Seattle, San Francisco and Zambia and targets mostly college-aged students; women in their early twenties embarking their professional lives. Feminist Camp hosts about four sessions a year that bring the topic of active feminism to life, helping members become leaders in their communities by offering scholarships to other conferences, organizing opportunities, job search assistance, and more. Their goal is to create a foundation for members to share their work and lead feminist initiatives.

Entering Global Goals World Cup
GOAL #5 was a surprisingly difficult goal for Richards to choose.
She explains: “We approach many of the global goals at Feminist Camp. We try to take less obvious issues like the environment or religion and look at it through the angle of feminism,” 

When they finally did choose to play for gender Equality, it is because their  program in Zambia specifically targets this goal in developing countries. When they take their work out of the United States, which is what Global Goals essentially does, GOAL #5 best aligns with their international work.

In the past, women have been told that their bodies are weaker and can’t endure the same level of stress as men. Richards therefore believes soccer is an opportunity for women to challenge themselves physically. Knowing what your body is capable is a part of feeling empowered. Global Goals World Cup brings together these women to build mental and physical strength and endure resistance as they fight to reach their goals.

“I think that we have to stop being dependent on an assumption of male superiority,” Richards said. “Besides showing that women are stronger than we’ve ever believed, we also have to show that men aren’t as strong as they are believed to be.”

ggwcupGGWCup NYC 2017, Teams, Goal 5
This is Why We Give Points for Action at the GGWCup

The Global Goals World Cup is not your average soccer tournament. 
We think changing the world is an extreme sport. 
Sometimes –in order to change the world, you have to change the rules.
-so we did: 

After each game 4 points are given:

 |  For most goals scored  |  For most supporting crowd  | 
For most original team style  |  For best action for the Global Goals

This is why we give points for action at the Global Goals World Cup

In September 2015, 193 world leaders agreed to 17 Global Goals for Sustainable Development. If these Goals are completed, it would mean an end to extreme poverty, inequality and climate change by 2030.

Our governments have a plan to save our planet…it’s our job to make sure they stick to it.

The Global Goals are only going to work if we fight for them, and make sure that everyone knows about them. They will only work if "We The Peoples" -from the United Nations Charter, take massive and collective action. 

But what makes it "massive" is not necessarily the scale of the individual action taken by you. It is the tsunami of progress and change that happens when we all do it!

It is so easy to be discouraged and think: "It will not make a difference what I do. I am just one person"
But, at the Global Goals World Cup, you are not alone. You have your team!
Why shouldn't the women you work, study, play and sweat with be the women you change the world with? 

We believe, that a team of determined women is the most powerful action unit there is! 


ASK FOR CHOICE; Empowering Opportunities for Women Worldwide
If this team represented the world of soccer, only almost two players would be female.

If this team represented the world of soccer, only almost two players would be female.

According to Coaches Across Continents (CAC): “Soccer is the most loved sport on earth, played by over 265 million people worldwide. In 2006, only 10% of those 265 million people were female. In 2014, female participation was up to 14%.”

People have been fighting for gender equality for decades. Recognizing the male domination in the world of sports sheds light on the lack of female voices in our society. CAC embraces the power of sports to enforce human rights. It is an organization that only runs through partnerships with collaborations in over 40 countries and six continents. It enables these partnering organizations to utilize its various year-round strategic resources to design, develop and implement sustainable sport for social impact.

Meet team ASK For Choice

CAC developed a separate initiative – ASK For Choice - with their program that focuses specifically on the issue of gender inequality and female empowerment through sports. ASK For Choice has organized a team full of former college athletes from Harvard and Columbia University. They will be bringing their mission to Global Goals World Cup, playing for GOAL #5: Gender Equality.

“We’ve seen so many policies that do exist where equality is accepted as an agreement, but it is not actually put into practice,” says Nora Dooley, a player and organizer of the team.

ASK stands for attitude, skills and knowledge. The program focuses on improving these three aspects to inspire safe choices for women around the world. ASK For Choice has created games to provide women with tools to become active participants in their lives, and for men to accept them as equals. The goal of this curriculum is to help developing societies realize the incredible opportunities that arise from gender equality.

As one of the first women working for CAC, Dooley speaks up for the gender front of the organization. She has worked with people all over the world who are passionate about sports, education and social justice. She is confident that soccer – the universal sport- has the ability to empower millions of lives. She encourages a shift in focus of the game:

“We need to focus less on the one percent of people who are paid to play,” she said. “Look more at the joy and passion that 99 percent of us get from playing, loving and sharing the sport with each other.”

Global Goals World Cup Initiatives

Since team members of ASK For Choice are former college athletes from Harvard and Columbia University, they would like to utilize these two colleges as a campaign platform to raise awareness of their work - whether their stories are told in school papers or on the university’s athletic website. These two schools usually compete against one another, but this is a chance for ASK For Choice to unite the two schools over one common purpose; a similar concept as the 17 UN Global Goals coming together.

“This is for something more than just winning or losing the game,” Dooley explains . “We are really playing for something bigger. I think that’s an initial idea that we will move towards in terms of campaigning.”

Global Goals World Cup is a networking opportunity for the team to meet other women who have different ideas and backgrounds. Dooley is looking forward to hearing new perspectives about the way many are trying to solve the global goals and how we can collaborate and move toward progressive change. She hopes for a future where people receive fair opportunities in life regardless of their upbringing or ethnicity.

“I’d like to move the current paradigm to a place where no matter where you’re born, the environment you’re born into or where you’re raised, you have options and choices that create opportunities for you to pursue your passion,”  
Nora Dooley -Team ASK for Choice. 




ggwcupGGWCup NYC 2017, Teams
Why our Teams Get Points for Mobilizing the Crowd

This is not your average soccer tournament. We think changing the world is an extreme sport. 
Sometimes –in order to change the world, you have to change the rules.

-so we did: 

After each game 4 points are given:

|  For most goals scored  |  For most supporting crowd  | 
For most original team style  |  For best action for the Global Goals


This is why teams get points for mobilizing the crowd

Sport is probably the single most universal source of mobilization in the world. All over the planet, across time zones, religions, social class and ethnic divides, people will gather around TV sets and devices to experience the big moments in sport in real time. We will hold our breath, feel our hearts pound, jump out of our seats and roar! In one, huge, collective human movement. –Pretty amazing when you think about it...

Imagine if just a fraction of that energy could be directed towards reaching the Global Goals by 2030… Wait a minute, that almost sounds like a challenge?

The 17 Sustainable development goals (SDG’s or Global Goals) is the most ambitious plan that humanity has ever made. They were created by asking millions of people: “what is most important if we are to secure a safe, fair and sustainable future for people and planet?” And these 17 goals are what it boiled down to. Each goal is essential; each of them will improve countless lives and secure a better world for future generations: -None of them will be easy to reach.  It will take a huge effort and commitment. -Kind of like winning a World Cup...

What these goals really need is a loud and passionate fan club!

And this is why we challenge our teams to mobilize their supporters: To share their passion for their chosen goal with the crowd, and see if they can grow the “Global Goals Fan Club”.  


Climate Reality Striving for Social Responsibility
The neighborhood of La Barquita floods three or four times a year, and flooding is expected to increase because of climate change. (image from article by Renee Lewis)

The neighborhood of La Barquita floods three or four times a year, and flooding is expected to increase because of climate change. (image from article by Renee Lewis)

Imagine if a few hours of rainfall became a matter of life or death for your neighborhood. Small creeks in your town could suddenly overflow and leave devastating impacts on your home. This is unfortunately the reality for many living in the Commonwealth of Dominica due to rapid climate change in 2015.

Miykal Carrington is originally from the Commonwealth of Dominica. She started a political party for the nation called The People’s Party. Carrington has organized Team Climate Reality to play for and represent the issues that the People’s Party aims to tackle. Although she is based in Connecticut, she has influenced many members on an international level. This political party adopted the Global Goals as their platform, and seeks improvement in every goal relevant to the country.


Giving voice to the struggle of the people of Dominica
People in the Commonwealth of Dominica are living in fear of natural disasters, which is why Team Climate Reality will be playing for GOAL #13, Climate action, at Global Goals World Cup. They plan to make noise in the streets of New York City about their mission through awareness campaigns, and it’s their focus to let people know what is happening; providing them with solutions to mitigate future fatalities.

“When you equip people with information, you put pressure on those that are elected to run the country,” Carrington explains. “People then realize that we can communicate these needs, we can seek out on this mission and move toward 100 percent renewable.”

Goal 13 affects us all
Although some nations are at higher risks than others, climate action is an international concern that every continent needs to address. Without a functioning earth, the human species is no longer breathing – and the solution begins with the power of knowledge.

Carrington’s dream of the future is simple:

“I look at it as providing people with the tools, resources and funds that they need to be able to live healthy safer lives. We can’t just do that halfway - we have to commit,” she said.

She is looking forward Global Goals World Cup to meet others that are working toward sustainability. Like she said, when like-minded people come together, a lot can happen.

“It’s one thing to think and talk about the goals, but it’s another thing to be actually engaged in it,” 


ggwcupGGWCup NYC 2017, Teams, Goal 13