about Global goals world cup


Mamas United -No woman should die giving life!
Mamas United Maternity foundation goal 3.jpg

Many organizations work to make local impact in order to generate national change. However, Maternity Foundation has created the Safe Delivery App to make global change through the simple use of technology.
Every day, 800 women die due to complications during pregnancy or birth. Maternity Foundation therefore works toward their vision ‘No Woman Should Die Giving Birth.

Mamas United, representing Maternity Foundation, will be competing in Global Goals World Cup in New York. They are playing for the UN Global Goal #3: Health and Wellbeing and they also competed in GGWCup in Kenya in March.

Maternity Foundation’s headquarters are in Denmark, while its workers are based all over the world - primarily in Africa and Southeast Asia. The Safe Delivery App aims to empower skilled birth attendants to provide a safer birth. It includes educational features easy-to-understand animated instruction videos and information about proper use of medications, etc.

Lise Knudsen, Head of Communications for Maternity Foundation and team member of Mamas United, looks forward to bringing their mission to New York. She establishes partnerships for Maternity Foundation to enable their work on an international level and is constantly spreading awareness about the maternal mortality rates.

“Our vision is that no woman should die giving life. All women regardless of where they live have the right to a safe birth,” Knudsen said. “That’s our dream.”
The signature Mamas United Bellies are a great conversation starter about maternal health

The signature Mamas United Bellies are a great conversation starter about maternal health

The Fake Bellies

Hummel is sponsoring Mamas United with uniforms that have prosthetic bellies. It may sound unusual to be playing with a fake belly, but it essentially portrays the concept behind ‘uniting Mamas’ on a team with women who look like they are nine months pregnant. Mamas United played with these fake bellies in Kenya and their message was clearly conveyed.

Knudsen said it was an amazing spark for conversation about maternal mortality rates and the fate of motherhood. Its visual impact was a perfect way for the team to raise awareness within the GGWCup spectators and residents of Kenya.

Preparing for New York

For Mamas United, the UNGA Week in New York is an opportunity to shed light on mortality rates during birth and to show the work that Maternity Foundation has implemented worldwide through their app.

“You feel like the whole world is coming together to address all these major issues. It’s even more exciting when you’re a small Danish NGO like us to be a part of this big time agenda in New York,”  
Lise Knudsen, Head of communication Maternity Foundation.

The Team

United Nations Population Fund (UNFPA) co-founded Mamas United with Maternity Foundation. They plan to finalize Mamas United team roster during these upcoming weeks before the tournament in September. The team players for Mamas United in Kenya consisted mostly of representatives from different organizations in the nation (Nursing Council of Kenya, AMREF, and Ministry of Health).

Since the United States is not the market for Maternity Foundation’s work and their Safe Delivery App, they are looking to convene women who are working for maternal health on a global scale for Mamas United New York roster. We look forward to meeting the team in New York!


Qualiteam: Finding Freedom in Quality Education for All

Part of tackling the UN Global Goals is clearly identifying each country’s internal struggles to reach sustainable solutions. However, shedding light on global needs is not as easy as one would expect. The internet is a database full of facts, but that may not tell the entire reality of a nation’s need. Access to education in Ecuador has dramatically increased over the last ten years. Although these statistics seem promising, the critical question is whether they mirror the reality of the Ecuadorian education system.

Ecuador: Facts vs. Reality   

Qualiteam is traveling from Ecuador to compete in Global Goals World Cup, playing for the fourth goal: quality education. Each team member works for KAHRE, a non-profit organization that promotes human rights and social entrepreneurship. They specifically support vulnerable groups such as women and children. Karla Morales, the Executive Director of KAHRE and a Qualiteam player, says that although access to education has increased in Ecuador, the number of students that actually finish school has always been low - especially among girls due to teen pregnancy.

Until two years ago, child marriage was legal. This is another influential factor that lead to increased dropout rates for female students. KAHRE therefore works to bring this issue to light in the nation and support single moms struggling to keep their children in school.

“My dream is that children have the right to go to school without restrictions like gender, money or medical issues,” Morales said. “Our goal is not only to change the number but also to empower children and single moms to stay in school regardless of outside circumstances.”

KAHRE is currently providing scholarships to empower female students, and constructing community centers that serve as a beneficial resource to educate single moms and provide them with job opportunities.  

The KAHRE team 

The KAHRE team 

Paulo Martin, Film Director for Kahre and Qualiteam’s coach, found soccer to be a tool of communication for the children he helps with in Ecuador. He works on the projects sites for KAHRE and says that soccer has a universal language that brings the children together. He uses the sport as a mean to empower them and encourage them to make positive life decisions.

Actions Before Heading to New York

Qualiteam is running two campaigns in their effort to support their goal. A year ago, KAHRE started a social media campaign called “Palms Up” to request quality education from the government. This worked as a selfie campaign in which participants wrote the goal in their hands, take a picture using the campaign hashtag, and inviting others to take action. Qualiteam plans to reignite this campaign on September 1st with a focus on changing the false perception of educational reality in Ecuador.


Their second campaign is called “The Book Truck Fairy,” which is essentially a bookstore on the road to educate communities in rural areas that do not have access to information. The concept is to share education in different zones of Ecuador affected by the 2016 earthquake. According to Morales, they look to ‘plant a seed’ through education in these areas to generate improvement in Ecuador in communities that need it the most.

Morales and Martin view Global Goals World Cup as an opportunity for organizational leaders to come together and generate real solutions in their individual countries.

“We believe that if you do something together with others who have the same intentions, you become stronger,” Morales said.

Morales said misleading numbers are not just an Ecuadorian reality; it is a global reality. If each team is able to come together in New York and learn from one another, there is huge potential to generate global change as a unit.



Another fighter joins the SDG 5 Dream Team
These eyes will stare injustice right in the face without blinking!

These eyes will stare injustice right in the face without blinking!

Meet Our next Dream Team Heroine
She was raped, shamed and rejected by her family. But one day Dina Smailova found the courage to stand up and speak up! Not just for herself but for all victims of sexual violence in Kasakhstan: "we are not the ones to be ashamed, our attackers should be ashamed and prosecuted" She says.
Once a scared young girl who was told she had brought shame on her family, now a well known tv-producer in Kasakhstan. She has used her voice to start a movement! Немолчиkz or "Don't Keep Silent" as it translates to, is encouraging women all over the country to speak out against sexual violence and the patriarchal norms and stereotypes that allows their attackers to walk free. 
Read her full story here

The SDG 5 Dream Team of Gender Equality Champions
The SDG 5 ( gender equality) Dream Team is a gender activist all-star team brought together in partnership with the Danish UN mission. It will play alongside 20+ other women's teams in the GGWCup Global Final in New York City on September 19th. The day the 72nd session of the UN General Assembly opens. Each player on the team has been nominated by an established gender equality role-model who wishes to shine a light on someone who has inspired her, and who's voice she thinks the world needs to hear. 

UN-Women Nominates the next player
The role-model to point at Dina is none other than the mother of gender equality: UN Women Executive Director Phumzile Mlambo-Ngcuka
See her motivation here. 

We can't wait for Dina to join her teammates Fatuma Abdulkadir, Emma Holten and Khalida Popal. 
Stay tuned as the rest of the team will be revealed in the coming weeks. 

Join us at the Global Goals World Cup Final in NYC Sept 19th to see these trailblazers in action. 

Find out how you can enter your own women's team here. 

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First peak at the NYC team lineup

Presenting the first 10 teams who have qualified to play in the GGWCup NYC on September 19th. 
We are humbled by the diversity of the teams, and their cool plans for action. They come traveling from three different continents. They are activistas and change makers. They are local, global and everywhere in between. They are the stars of the Global Goals World Cup!
See the presentation of all the teams here
Team selection continues until August 25th, so there is still time to enter your team to be in the running to win the GGWCup trophy.
Find out how to enter, and register here 
Which Global Goal would you sweat for? 

We can't wait to see you all in action! 

Thank you to our partners who are making this possible.

New partnership will bring GGWCUP to the MENA region!
Vineetha Mathew, Dima Maaytah and Noora Mohammad of Dubai based Sustainable Mindz

Vineetha Mathew, Dima Maaytah and Noora Mohammad of Dubai based Sustainable Mindz

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3 Sustainable Minds, 17 Global Goals

We We are thrilled to introduce Sutainable Mindz as our partner in the MENA region.
Vineetha Mathew, Dima Maaytah and Noora Mohammad are the founders of this boutique consulting agency and knowledge center. They draw on years of industry specific experience to guide companies in a more socially and environmentally sustainable direction.

We fell in love with their creativity and dedication to sustainable development. As well as the fact that they found it completely natural to use something as unlikely as a women's soccer tournament to boost awareness, understanding and commitment to the SDG's in their region. 

The objective of the partnership is for Sustainable Mindz to be our inside connection and strategic partners in the region. Forging strong partnerships and building the momentum and financial foundation for a series of tournaments and campaigns in the years to come, starting with the UAE in early 2018. 

Sustainable Mindz about the partnership:

‘’We are very excited to partner with EIR Soccer to host the GGWCUP in the United Arab Emirates (UAE) and going further in the MENA region. At Sustainable Mindz we believe that ‘Collaboration’ is key in achieving the Global Goals and every stakeholder in the community can make a ‘Difference’.
GGWCUP is a unique initiative and that is using sports as a catalyst in creating community action towards achieving the SDG’s. What we have planned here is a series of powerful events/campaigns that will look at showcasing the power of sports to engage the community and women in particular in the taking actions to support the achievement of the Sustainable Development Goals and Sustainable Development.’’
Read more about Sustainable Mindz here

Global Goals, Local Action

Partnerships are both the cornerstone of the GGWCUP strategy for growth, and also one of our core values. Just like no one can achieve all the Global Goals alone, we do not believe that we can create a meaningful, alternative women's World Cup without creating a family partners all around the world. Our goal with any GGWCUP event is always to create a strong local anchoring of the global agenda of the goals. We want the teams and partners to feel empowered and inspired to take action for the Goals in their own communitites and in their everyday lives.

Some of our other partners like UNDP, Save the Children and GAIN are massive global players. But it is always through their local offices and their connection to people on the ground, that the magic happens.




Pelé is a legend, but his daughter is an ACTIVIST
Kely Nascimento-Deluca with her father Edson Arantes do Nascimento a.k.a Pelé

Kely Nascimento-Deluca with her father Edson Arantes do Nascimento a.k.a Pelé

Whether you are into soccer or not, chances are that you have heard the name Pelé. The legend of the elegant soccer player from Brazil reached way beyond the confines of his sport. So it is not entirely surprising that his daughter would be an amazing force of nature when it comes to promoting women's rights and equality in "The Beautiful Game". But we are honored beyond words that she has decided to join the ranks of GGWCUP trailblazers. Sharing our vision of an alternative, women's amateur world cup, where activism for the world we want is fusing with our love of sport and the power of team-spirit. 

Allow us to introduce our newest GGWCUP ambassador: Kely Nascimento-Deluca. She is a New York based creative director and producer of multi-media and art projects. Right now she is working on a documentary and multi-platform initiative to promote women’s soccer and equality around the world. We could not ask for a more badass ambassador for the GGWCUP. 

Sport4TheSDGs Pledge...It is ON!

1060 players, 44 nationalities, 17 Global Goals

On June 8th Two of the largest youth soccer camps in the world joined GGWCUP in pledging their support for the UN Global Goals for Sustainable Development. They Pledged to introduce the young players to the Goals, and integrate them in the camp program.
Read about the pledge here

This week, Dana Cup in Hjørring in Northern Denmark showed that they are both willing and able to live up to the pledge and take on the challenge. Each day, the players where introduced to cool soccer games, that bring the essence of each Global Goal to life. And the teams where asked to choose their favorite Global Goal to play for.

Thank you to  brilliant Becca Todd for traveling to Hjørring to teach the kids the SDG games that she and our amazing crew of young coaches have been developing for the past two years. And to Marie Hansen for coordinating and editing videos. Soon we will make the games available on for all coaches and teachers who would like to be part of raising awareness and spreading the word about the Global Goals through sport.
"People can't fight for their rights if they don't know what they are" (Founder of Project Everyone -Richard Curtis)
#TellEveryone #LeaveNoOneBehind 

These are our Stars!

We are starting a new tradition at GGWCUP. Over the next months building up to the fall tournaments in New York and Bangkok, we want everyone to get a whole lot better acquainted with the brilliant women who make GGWCUP what it is: The fierce and passionate players, who continue to make our day -every day! 
So, if you have played in a GGWCUP event or are planning to play, tell us who you are: Post a picture of you/your team in your most wacky/cool/favorite soccer outfit, and answer the same questions as Prischillah. Post on facebook or on Instagram and tag #ggwcup, then you will show up in our homepage feed. 

Today: Meet Priscilla Ngunju from Amref Health Africa , who played on the Mamas United team in Nairobi in March. 

#TellUsWhoYouAre #ggwcup Wangui and Prischillah in Nairobi

#TellUsWhoYouAre #ggwcup Wangui and Prischillah in Nairobi

Message from a soccer diva - You MUST go play in the GGWCUP!

"To the Wonderful Women in New York City
You must go play in the GGWCUP  on Manhattan, September 19th if you can, and this is why!"

Blog by  Mariam Mpaata (Captain, Soccer Divas, Mombasa)    
See also: Soccer Divas talk to Nikolaj Coster-Waldau about sport and peace

My team: Soccer Divas and I had the opportunity to play in the GGWCUP Nairobi in March and up to this day we still marvel at what an amazing experience it was. Here is a glimpse of our story.

I remember how we all were very excited about the invitation to play in the ggwcup, the imagination that we would be facing other teams in Nairobi was awesome. It was unbelievable because our team is made up of women who have never played football before, amazing women and girls trying to network and have fun.

However we soon discovered that this tournament was no ordinary tournament. We were asked to pick on some of the global goals to advocate for. This sounded like a new and fun way of being part of a global mission. It got us thinking and acting. It was natural for us to choose goal 16: Peace, Justice and strong institutions because of the Kenyan elections taking place in August. We also chose goal 2: zero hunger because of the ongoing hunger that had hit parts of the country.

The coolest part was bonding as a team because we met almost every day forging ways in which we could accomplish the tasks ahead.  We took to social media to create awareness of the global goals. It was overwhelming to see the response and support. I remember this one time that we walked through town with our peace posters and headed straight to the Governor’s office to talk about our cause.  It was humbling when later he posted our story on his facebook page. It was overwhelming seeing so many people congratulating and wishing us well. The point to create massive awareness was driven home when the post received 7,000 likes and over 50,000 viewers!

One other memorable moment was taking an eight hour bus ride all the way from Mombasa to Nairobi we giggled and laughed like little girls all the way. It was so refreshing for all of us. When we arrived in Nairobi, the best part was meeting all the other 27 teams advocating for the different goals. There were so many young girls and women all pursuing common global goals. Taking part in the ggwcup also gave our youngest player the zeal to master all the 17 global goals. The experience has indeed been priceless. We continue to deliberately look for ways in which we can speak about these global goals. We have become global goals ambassadors without knowing it.

I want to urge women in New York to take on the opportunity to register for the global goals New York, not just for the fun but to be able to join other voices that are speaking the global goals language." 

Team registration for GGWCUP NYC 2017 is now open!


And we are louder and bigger than ever! This year, together with our partners, we have tripled the number of teams, and we want YOU to join us. 

So ladies, if you want to be part of this global movement to change the world one goal at a time: Set your team, choose your goal, and prepare for an afternoon/evening of fun, soccer, and lots og Global Goals Action. 

The Global Goals World Cup is not your average soccer tournament. We have disrupted the rules to create a mashup between activism and sport: Skills on the pitch will only get you so far. Your team must also choose your favorite of the 17 Sustainable Development Goals, take action and make noise for your goal.
After the games all players are invited to our "Connect The Dots" communal dinner, where you get a chance to meet the other players and get inspired to continue your Global Goals action -or just find some new friends to play soccer with. 

When: September 19th, kickoff @ 4pm Where: Midtown venue tba.
What: Five-a-side, street pitches, all women's teams. How: Learn more and sign up on the button below.

Set sail for the Goals

The world of sport is waking up to it’s potential as a great Global Goals advocate. This Sunday, the turn came to Sailing. GGWCUP partner Goodwings invited all their partners to participate in an exciting match race for the Goals.

The crews of the boats, which where made up of a mix of experienced and inexperienced sailors, each chose which goal to sail for.

Goal 3: Heath and wellbeing became the overall champion, with goal 11 Sustainable Cities and communities not far behind.

It was a day of great fun and important communication and dialogue about the Goals, and what they mean to us.

Rikke Rønholt from Global Goals World Cup was invited to be speaker at the event. Being a Track and Field athlete, she left the sailing insights to co-commentator: Olympic medalist Jonas Høgh-Christensen. But having spent over two years in the close company of the SDG's she had one or two things to say about Sustainable Development -Enough to fill four hours actually!

Goodwings is a unique social entrepreneur, disrupting the travel industry by challenging the premise that online travel agents be default must use loads of money on Google adds. Instead they partner with NGO’s and companies with lots of members and employees, who then spread the message and book through their platform, thus releasing a percentage of their marketing budget to donate to sustainable development initiatives.

See more on


Uniting sport for the Global Goals
Left to right: Frank Bakke Jensen, Tony Isaksen, Majken Gilmartin, Rikke Rønholt, Rannveig Sundelin, Erna Solberg, Alison Forman, Jette Andersen, Åsne Havnelid photos by  Paul Borhaug

Left to right: Frank Bakke Jensen, Tony Isaksen, Majken Gilmartin, Rikke Rønholt, Rannveig Sundelin, Erna Solberg, Alison Forman, Jette Andersen, Åsne Havnelid

photos by  Paul Borhaug

Pledging for the Goals
On June 8 the heads of two of the largest youth soccer camps in the world met with Global Goals World Cup to sign a pledge to integrate the Global Goals in their programs, thus introducing thousands of players, their parents and their host communities to the message and values of the Sustainable Development Goals. With this pledge, which was recognized by Prime minister Erna Solberg and Minister EAA and EU affairs Frank Bakke Jensen, sport takes an important step towards living up to its potential to be a key enabler of sustainable development and a real partner for governments and private sector in popularizing this agenda and making the Global Goals part of the collective conscience that connects us across boarders -much like the love for soccer!

Commitments of the Pledge: 

About the pledging organisations: 

Norway Cup: 
Norway Cup is the world’s largest football tournament for children and young people aged 10 to 19 years old. In 2016 they reached an all time high with 2199 teams participating. And 1600 volunteers from Bækkelagets Sportsklub contributing over 60.000 volunteer hours during the one week event. Over the years players and referees from 126 countries have participated in Norway Cup.
Norway Cup's vision is to be the world's most important arena for the enjoyment of sport and friendship." To help achieve the UN development sustainability goals (SDG’s) is a given part of our vision and our social responsibility" says Tony Isaksen, head of Norway Cup. See more on

Dana Cup: 
Dana Cup Hjørring, founded in 1982 in Denmark and known as one of the best international youth soccer tournaments in the World. More than 1.100 teams and around 30.000 players, family members and supporters from all over the world are united for one week during the Danish summer, supplying them with a platform for unification through the beautiful game of football while highlighting diversity and gender equality.
"The global goals Pledge gives us a unique opportunity to influence and raise awareness for Sustainable Development issues" say Alison Forman from Dana Cup. 

Global Goals World Cup:
The newest initiative by Eir Soccer, a grassroots sports organization founded in 2000. Eir Soccer works with UN agencies, civil society, private sector and governments to form platforms that elevate cross cutting dialogue and action for sustainable development through soccer. Global Goals World Cup is a world series of spectacular women’s street tournaments, based on a unique tournament model that awards equal points for sustainable development action and soccer skills. "We truly believe that sport has an important role to play in realising the Sustainable Development Goals, and we will do our best to mobilize our sister organisations across the world. This initiative is a great start, that we hope to expand over the coming years" Says Rikke Ronholt, Co-founder of Global goals World Cup. 
read more

High level support
The signing of the pledge was marked by a soccer event in Oslo in front of the Nobel peace centre. With Prime minister of Norway Erna Solberg opening the games. If you understand Norwegian watch her insightful words on how sport and youth are central to achieving the goals. Nad how we can all "play each other better" in support of the Goals. 

Pictures from the day




Coster-Waldau and Boca Juniors for the Global Goals in Buenos Aires

Imagine a world without soccer. -Impossible, right? Now imagine a world where all the biggest clubs in this omni-present sport supported and promoted the Global Goals. Yeah...cherish that thought. -We are talking millions and millions of minds reached.
Last Friday Nikolaj Coster-Waldau did his best to make that vision come true.
He met up with the men's and Women's team form Boca Juniors, -the home of Diego Maradona and the inhabitants of the legendary La Bombonera Stadium in Buenos Aires.

Nikolaj visited Buenos Aires in his role as Game of Thrones star at the Argentina ComicCon. But he found time to swing by the Stadium along with the Danish Ambassador to Argentina, for a quick game and a talk about the world we want.

Boca Juniors are already using soccer to change lives through their social soccer program for disadvantaged children, where in the spirit of goal 17 (Partnerships for the Goals) they are working with local clubs to reach thousands of children in Buenos Aires and the surrounding areas.

The women's team Las Gladiadoras, have their heart set on goal 5 (Gender Equality) a few weeks back they famously stood side by side with the archenemies of River Plate and called for an end to violence against women. 

The club's tweets to their millions of followers about Coster Waldau's visit raised a virtual twitter tsunami, highlighting the power of sport to help raise awareness of sustainable development. Other clubs like Liverpool, and Arsenal have also previously supported the global goals. -May many more follow! 

It can't always be easy to have the spotlight of A-list-fame permanently following you wherever you go. But that spotlight is also a powerful currency that can be converted into awareness and engagement. We could think of a quite a few less thoughtful ways of using it.  Way to pay it forward Kingslayer! 


Poverty Alleviation Warriors - They take no prisoners!

Photo: Emil Lyders and Jennifer Huxta

The most important people at the GGWCUP is our teams! We never get tired of telling stories about all the amazing women who come together from all corners of the world, 
This is the story of the awe inspiring team of Ugandan business women and lawyers who heard about the Global Goals World Cup, and decided to find a way to be part of the lineup in Nairobi. Along with Team Net Impact, also from Uganda, they showed up, and showed us something, that we just cannot get enough of at the Global goals World Cup: They showed us grown women, playfully throwing themselves into the game. Fully owning their power to change the world –Today!

Whenever we start feeling a bit despondent and impatient. Unsure if the world has what it takes to reach the Global Goals by 2030. We are reminded that there are women like Jenipher Nakiyemba and her team all over the world, accelerating progress, creating the future they want - now.

After the games we caught up with team captain and social entrepreneur Jenipher Nakiyemba for a few questions:

Q: What made you decide to participate in the GGWCUP?

Our participation was a self initiative to represent our country in the Global event, with a passion to voice out our concerns about the SDGs. Innovatively using soccer to mobilize the masses for raising awareness, holding duty bearers responsible and accountable.

Q: Who is on your team, and how did you come together?

My team is composed of ladies from two groups; the Uganda Law Society and UWEAL and  Uganda Women Entrepreneurs Association Limited). So we are colleagues with a common interest but from different regions of the country. 

Q: Why did you decide to play for on goal 1 –No poverty? 

Well, the female lawyers had a passion for Goals 16 & 5, (Peace, Justice and strong institutions and Gender Equality) while the entrepreneurs were more inclined towards Goal 2 & 8. (End hunger and Decent jobs and Economic growth) After a discussion we resolved to goal 1 because it is cross cutting, and because it gives a good leverage to attain all the

Q: What does reaching the goal mean to you in your everyday lives?

To us “zero Poverty” implies the desired community, with no hunger, ability to afford and access good health services & quality education, ideally all the SDGs attained. Zero poverty is the ideal situation, the Uganda we want the world we want!!!.

Q: What was participating in the GGWCUP like for you?

We the Poverty Alleviation Warriors are proud to have participated in the GGWCup. It was fun to play soccer with a big proportion of my team on the football pitch for the very first time. Yet it is not just playing a game but speaking out on a global cause. It was even more exciting to make history to play in the premier tournament in Africa. Yeah, my team did not win the award that we still miss to go to New York but we don't count ourselves losers. We won because we participated! We won because we took a self initiative to represent our country. We are proud to be part of he global activists, for our faces to appear in the GGWCUP video.
We have set out to continue with the GGWCUP at country level to have an opportunity for the women at the grassroots to participate at least just to let them hear about the Global Goals  and inspire them to be an actor to the achievement of the Goals.

Q: Could you imagine the GGWCUP tournament to be played in Uganda one day? 

YES come to Uganda !!!! Please do.  As already highlighted above the Sky is the limit. You will not regret it. The impact will be ultimately awesome. Even with our limited participation already many institutions, women groups and individuals have already started to appreciate GGWCUP; they feel that they missed the opportunity to participate…

Well, with that kind of invitation, how can we refuse? Let’s Do This! –If you are out there, thinking you would like to be part of brining the Global Goals World Cup to Uganda, let us know. We launch new tournaments once we reach the necessary level of sustainability and local support. 

Contact if you want to be part of this.

Moya Dodd nominates Khalida Popal of Afghanistan to the SDG 5 Dream Team

The SDG 5 Dreamteam is an initiative by Global Goals World Cup, the Danish Permanent Mission to the UN, UNDP, Save the Children, UN Women, Women Deliver and the City of New York. Eight young gender activists from all over the world are coming together at the Global Goals World Cup Soccer tournament in New York City in September, to form the ultimate SDG 5 Dream Team. They will be celebrated like the champions each of them are, and experience what it is like to have a whole team supporting them in the fight against injustice.

Moya Dodd is the highest ranking woman in Australian and Asian soccer, outspoken gender equality activist and former vice captain of the Australian National Soccer Team.

Moya has experienced the Global Goals World Cup first hand in May 2016 when she was in Copenhagen for the Women Deliver Conference and was invited to play on the Global Goldiez team, playing for Gender equality.  

We were honored that she accepted the challenge of nominating the third player for the Global Goals World Cup SDG 5 Dream team,

The Dream Team consists of fearless and unstoppable young gender activists -The kind you would want on your team in the match against gender inequality.

Moya pointed to Khalida Popal. Watch the video below to find out why


Khalida Popal may be known in soccer circles as the first ever captain of the Afghanistan women’s National Soccer Team. But dig a little deeper and you realize, that this is probably the least impressive of her accomplishments.

She had to fight the Taliban and the mentality they left behind every step of the way. She was the first woman leader in the Afghanistan soccer association, and she never stopped speaking her mind and maintaining that there is nothing in religion that says women should not play sports.

As her voice grew, so did the target on her back, and eventually she had to flee the country, fearing for her life. She ended up being granted Asylumn in Denmark, and even while she was battling a career ending injury that took away her own dream of playing for a Danish club, she continued to dream abut sport belonging to everyone, especially women.

She started her own organization called Girl Power, which has the mission of using sport and movement to empower & improve inclusion and social participation of women. They mobilizes volunteer coaches from different sports to go to asylum centers and give women and girls the joy and health benefits of physical activity.

Welcome to the SDG5 Dream Team Khalida! We could not think of anyone we would rather have as defense in this drawn out match against gender inequality

Thank you Mothers, for giving your children the gift of sport.

Mothers Day blog from GGWCUP Co-Founder Rikke Ronholt.
photos Emil Lyders.

One of my earliest and happiest childhood memories is being allowed on the bench at half time of one of my mother’s basketball games.
Climbing  onto her lap and feeling the heat radiating from her body, her heart pounding against my back through her soaking wet jersey, inhaling the smell of her fresh sweat while listening to her labored breathing, as she prepared to go back onto the court. I felt so safe, so at home, so included in her world.

Both her and my father, who was the men’s the National Team coach, always brought me along wherever they went.  I feel like I literally grew up in an endless string of basketball courts, playing in a corner while watching practice after practice, game after game. They probably couldn’t afford a nanny, and I probably complained about it a lot. But looking back, they gave me the greatest gift of brining me up to feel that I belong in the world of sport. It made me never doubt, that a woman should be physically active and strong. It made me proud and unapologetic about being taller than most of the boys in my class, and unconcerned that those feminine curves just never really showed up.

Later, when I realized that my talent wasn’t in basketball but in track and field, I discovered that being the only black kid on the track, meant I was also the only one who actually looked like the stars we saw on TV, and that everything that made me a misfit in school, was what made me fit in as an athlete!

Eventually I also got to bring my own sons along. My oldest probably won’t remember watching me win my last national title. But they know that a mother is one that sweats, does pushups and who will kick their butts in a race over any distance –at least for a while.

Studies have shown, that many mothers stop being physically active after having their first child, which is not only a disaster for the mother, but also for the child. Because numerous studies have also shown the close connection between the activity level of mothers and the activity level of their children. Knowing the multiple social and health benefits associated with sport, it is worth fighting to keep the mothers in the game!

So on this Mothers Day: Here is to all the moms who give their children the gift of seeing women owning the world of sport and who bring them along, letting them know, that this world is their world too.

Tag woman you know, who did not stop sweating, just because she became a mom!

Fathers of daughters -A force to be reckoned with...
Ugandan Nobel Peace prize nominee Victor Ochen Actor and UNDP Goodwill ambassador Nikolaj Coster-Waldau

Ugandan Nobel Peace prize nominee Victor Ochen
Actor and UNDP Goodwill ambassador Nikolaj Coster-Waldau

Although the Global Goals World Cup is an all women's tournament, we have always strived to enlist the support of men who have the will and power to help us amplify the message. One particular type of man has proven to be a particularly strong asset: Fathers of daughters! There is something about knowing, that unless you do something, your girl will grow up in a world where there are still laws and practices which will discriminate and limit her, purely based on her sex. -something, that just pushes a man from: "sure, I support gender equality -in theory" into full blown action. The "I am no longer accepting the things I cannot change -I am changing the things I cannot accept!" kind of action. The He for She kind of action!

Our two star referees and Global Goals World Cup ambassadors Victor Ochen and Nikolaj Coster- Waldau are prime examples of fathers stepping up for their daughters. May many more follow!
Watch Nikolaj Coster-Waldau explain why he supports gender equality here. 

Click here to join the over 35.000 people who have signed his march 8th pledge for fathers to stand up for their daughters

Nikolaj has almost reached his goal of 40.000 pledges. Let's get the rest! Tag a father of a daughter that you know.

GGWCUP Co-Creation Workshop NYC
Thank you to the engaged participants representing: Beyond FC, Coaches Across Continents, Cunning NY, Danish Permanent Mission to the UN, Global Citizen, Grassroots Soccer, Postlight, Save the Children, Shirzanen, Soap Box, Soccer Sisters, Feminist Camp, UN Women, UN SG Envoy on Youth, UNDP, Women Deliver, World Merit, Women’s Sports Foundation, WISE

Thank you to the engaged participants representing: Beyond FC, Coaches Across Continents, Cunning NY, Danish Permanent Mission to the UN, Global Citizen, Grassroots Soccer, Postlight, Save the Children, Shirzanen, Soap Box, Soccer Sisters, Feminist Camp, UN Women, UN SG Envoy on Youth, UNDP, Women Deliver, World Merit, Women’s Sports Foundation, WISE

Co-creating for the Global Goals

Global Goals World Cup is not your average soccer tournament. We struggle to come up with the short and snappy tagline describing what we are, because we exist somewhere in the intersection between sport, activism, art and media...-with a current of gender equality running through it all.  

We believe, that if we are going to realize the promises of the UN Global Goals we will all have to work together, creating new synergies through unusual and sometimes unlikely partnerships. This makes perfect sense to us. But it wasn't until we held the co-creation workshop for the New York City tournament this week, that we realized how much sense this approach also makes to our partners. 

We invited people and organizations from across the whole spectrum of all these overlapning spheres. And they showed up in numbers! all engaging and contributing with their various competences. Together we discovered, that the areas of overlap are much greater than the differences. And that sport and gender equality are unifying x-factors that can translate different approaches and mandates into a willingness to create partnerships for the SDG's. 

Existing partnerships where cemented and new friendships forged. We are full of excitement for the task ahead, which will be to convert all the goodwill and commitment into a new model for executing and financing an international sport event while creating deep-rooted local engagement and lasting community impact. 

A special thank you to Mark Voysey of Cunning NY who generously hosted the workshop in their gorgeous Tribeca office, and to our core partners from the Danish Permanent mission to the UN, UNDP and Save the Children, who continuously works with us to develop the Global Goals World Cup across the world. 




Meet the MTG Players

Do you know Mariam S, Amina, Sarah, Christine, Esse, Mwanaidi, Fatume and Mariam C?
You will soon get to know them as the MTG team. They impressed in Nairobi with their great attitudes and brilliant soccer skills. But who are they? It is time to get to know the players a little better. Each of these young women have experienced first hand the power of sport to change lives. Now they will embark on a great adventure as they turn their passion for soccer into activism for the Global Goals as they prepare to join us in New York City in September.  Klick here to meet the players

The SDG5 Dreamteam
Teammates: Fatuma Abdulkadir Adan and Emma Holten  (photo: Freya Morales, UNDP)

Teammates: Fatuma Abdulkadir Adan and Emma Holten  (photo: Freya Morales, UNDP)

What if, changing what you cannot accept and standing up for gender equality was no longer a lonely, unrecognized and often degrading endeavor? What if, our gender trailblazers were celebrated as we do sportsstars? What if activism was a teams sport? 

Who would you put on your SDG5 Dreamteam to fight for glory and the world we want?
Together with the Danish permanent mission to the UN, we are asking eight established role models, development organizations and decision makers from all over the world to each nominate a player, whom they think would make a great asset to the SDG5 Dreamteam. The Dreamteam will be invited to play for SDG5 in the GGWCUP final in New York this September. The team is made up of young female activists, whom the nominators would like to promote for their dedication and achievements. -Someone who inspires us all to keep fighting!

On March 13th during the Commission on the Status of Women conference at the UNHQ in New York, we nominated the first two players, and revealed their Dreamteam "Soccer Cards".
The event was hosted by the Danish and Kenyan permanent missions and our partners.

Each new player will have her own Soccer Card, presenting her unique achievements and general awesomeness. The players will be celebrated like the champions they are, and they will now have a global team of sisters and the full support and attention of the GGWCUP community.

Our first nominators were her excellency Cabinet Secretary of the Ministry of Public Service, Youth and Gender from Kenya Mrs Sicily Kariuki. And her excellency Minister for Equal Opportunity and Nordic Cooperation Ms Karen Ellemann. They nominated Fatuma Abdulkadir Adan and Emma Holten to the Dreamteam. Go to the Dreamteam page to see their Soccer cards. Stay tuned as we nominate a new player each month leading up to the Global final in new York in September.  See more pictures from the day here, where we were also pleasantly disrupted by one of our favorite activist teams: The ever relevant and unapologetic ladies from Girl Be Heard 
A special thank you to UNDP, the Office of the  Secretary Generals Envoy on Youth, Save the Children, Women Deliver, UN Women and the NYC Mayors office. 

Photos by Freya Morales, UNDP